1954 Cadillac - GM Heritage Center

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109 104 AS ALWAYS-THE STANDARD OF THE WORLD 1954 CAJOIULA.C Special Equipment This section of your Data Book contains detailed information on important equipment now available as standard at no extra cost; also optional equipment available at extra cost on the 1954 Cadillac. You will also find a complete listing of all approved accessories and accessory groups. All Cadillac optional equipment and accessories are functional and serve a definite purpose for the owner. They increase comfort . . . or convenience . . . or safety and when they are apparent to the eye, they enhance the beauty of the car, for they are engineered and designed to compliment the over-all styling of the Cadillac. What's more, it is these features that enable each owner to individualize his car. The descriptions on the following pages emphasize the benefits most appealing to the prospective purchaser. Become familiar with them and discuss them with your prospects. And remember, the best time to talk extra-cost items is before you close the sale. Also, use this section to emphasize Cadillac extra-value by showing your prospect the special equipment he receives at no extra cost!
""V :*v;v 54*.^*l '^5~s :, T | ^-^338: !s' id -HSr- ^•-""•j&t 5 ' POWER STEERING (STANDARD) *Wtr ^-^ft**^ #^¾^¾ p&tfivv rsM^jfei^n;^, ake the CaâfS^ ^ r U ^r d t0 " enjoyaMetodÛdTIuâS "•""* "* "»" paiinfa" -Z^ " T " W ^ - s » ch - » isra* «-^s^«rs sS^;,,^ T *r ^ 8 are a PP arent '- It is at low 2^5¾¾¾^¾¾ 3^^31^ T s * ^ 8 -»««•% —« s&'djSi rrei wheel - fed and MI - "-Swa" 105 111
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VI < % < 1/} tj H fe O g g < H 03 a
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This book tells the story of the 19
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AS ALWAYS-THE STANDARD OF THE WORLD
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Lower hood line enhances lower over
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NEWLY STYLED WHEEL DISCS New Cadill
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NEWLY STYLED, INTEGRAL REAR FENDERS
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NEW SQUARED-OFF FENDER CONTOUR NEW
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62 CADILLAC SERIES Here is the basi
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•o INTERIOR DIMENSIONS REAR FRONT
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Ki INTERIOR DIMENSIONS REAR Head ro
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o o INTERIOR DIMENSIONS REAR Head r
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Head room Shoulder room Hip room Le
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1954 CADILLAC ELDORADO SPECIAL CONV
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Oi INTERIOR DIMENSIONS REAR Head ro
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w to INTERIOR DIMENSIONS REAR Headr
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SIX COLOR AND FABRIC CHOICES 50. LI
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Traditional Cadillac luxury and com
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SIX DISTINCTIVE CHOICES 50. LIGHT G
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The Cadillac Series 62 Coupe provid
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FOUR COLOR FASHIONS TO SELECT FROM
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Door panel styling of the Coupe de
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SEVEN SMART INTERIOR SELECTIONS 41.
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Rear-compartment passengers enjoy t
Page 49 and 50: EIGHT COLOR FASHIONS IN LEATHER 30.
Page 51 and 52: Door panel styling in the Eldorado
Page 53 and 54: TWELVE BEAUTIFUL TRIM STYLES 70. LI
Page 55 and 56: Supreme luxury and comfort have lon
Page 57 and 58: SIX SOLID-COLOR INTERIORS 90. LIGHT
Page 59 and 60: The rear of the front seat back is
Page 61 and 62: SIX COLOR AND TRIM STYLES 90. LIGHT
Page 63 and 64: New comfort features, in addition t
Page 65 and 66: vertical body pillars. The all-stee
Page 67 and 68: In any climate where Cadillac owner
Page 69 and 70: BODY BRACED AND REINFORCED Further
Page 71 and 72: The new panoramic windshield and ne
Page 73 and 74: 1954 DOOR SAFETY FEATURES Cadillac
Page 75 and 76: The location of the air inlet acros
Page 77 and 78: The long, low lines of the 1954 Cad
Page 79 and 80: New 21.5 over-all steering ratio co
Page 81 and 82: NEW LONGER WHEELBASE The advantages
Page 83 and 84: NEW REAR SUSPENSION For improved ri
Page 85 and 86: CADILLAC PARALLEL-LINK STEERING Par
Page 87 and 88: down" acceleration when the acceler
Page 90 and 91: ID «3 •o •N
Page 92 and 93: 101 96 HIGH 8.25 TO 1 COMPRESSION R
Page 94 and 95: 103 98 "FREE-FLOW" INTAKE MANIFOLD
Page 96 and 97: CADILLAC 12-VOLT ELECTRICAL SYSTEM
Page 98 and 99: 107 102 FULL-PRESSURE ENGINE LUBRIC
Page 102 and 103: 106 During normal driving, Cadillac
Page 104 and 105: 114 108 POWER BRAKES $. Cadillac Po
Page 106 and 107: 116 AS ALWAYS-THE STANDARD OF THE W
Page 108 and 109: 118 112 CADILLAC HEATING SYSTEM $ T
Page 110 and 111: 114 SIGNAL SEEKING-PRE-SELECTOR RAD
Page 112 and 113: CADILLAC WHEEL DISCS (STANDARD) The
Page 118 and 119: 1954 CADILLAC GENERAL SPECIFICATION
Page 120 and 121: 131 124 DETAILED SPECIFICATIONS ENG
Page 122 and 123: 133 126 CAMSHAFT Drive Camshaft spr
Page 124 and 125: 135 128 COOLISG-Continued Fan belt
Page 126 and 127: 137 130 HYDRA-MATIC DRIVE DETAILED
Page 128 and 129: 139 132 FRONT END SUSPENSION-Contin
Page 130 and 131: 141 134 DETAILED SPECIFICATIONS Con
Page 134 and 135: Total Production 2,500 2,318 4,182
Page 136 and 137: Total Production 40,965 25,991 29,7
Page 138 and 139: Model Year 1941 1942 Total Producti
Page 140 and 141: 152 144 AS ALWAYS-THE STANDARD OF T
Page 142 and 143: 155 146 BODY CONSTRUCTION (Cont'd)
Page 144 and 145: 157 148 Camshaft 97, 126 Center of
Page 146 and 147: 159 150 AS ALWAYS-THE STANDARD OF T
Page 148 and 149: VOISIVKI M>v> MOXOK JVnidVJ v:oixv*
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Into your new Cadillac have been bu
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BEAM SELECTOR SWITCH Your Cadillac
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Two methods of cool air delivery ar
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occasionally to correct this. The r
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ENGINE BREAK-IN INSTRUCTIONS Your n
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RADIATOR FILLER CAP The radiator fi
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CONVENIENT DOOR LOCKS POWER BRAKE T
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REMOVING CADILLAC REAR WHEEL SHIELD
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DEPEND ON AUTHORIZED CADILLAC SERVI
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handle from the locked position. Dr
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INDIANA 'Cont'd) ligonier Logans po
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i PENNSYL VANIA (Cont'd) Lewisburg
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Gray Blue Brown Green Interior Colo
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(x)Comb. Color Code No. 2 2C 3 3S 4
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COLOR COMBINATIONS—INTERIOR (Cont
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COLOR COMBINATIONS—INTERIOR (Cont
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Trim Code UPHOLSTERY CHART NO. 9 Se
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UPHOLSTERING CHART NO. 9 (Cont'd) S
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FACTORY INSTALLED ACCESSORY GROUPS
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AUTOMOBILE MANUFACTURERS ASSOCIATIO
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AMA Consolidated Specification Ques
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MAKI OP CAR_ MODBL AMA Consolidated
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MAKE OF CAfL MODEL AMA Consolidated
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MODEL Spring Shock abiorberi Stabil
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MAKI OF CAR AMA Consolidated Specif
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1954 Cadillac - GM Heritage Center

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