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1954 Cadillac - GM Heritage Center

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DEPEND ON AUTHORIZED<br />

CADILLAC SERVICE<br />

Any Authorized <strong>Cadillac</strong> Dealer has a close personal interest in<br />

keeping your <strong>Cadillac</strong> at its best. You can best insure the continuation<br />

of your <strong>Cadillac</strong>'s high standard of performance by<br />

depending always upon Authorized <strong>Cadillac</strong> Service and upon<br />

Genuine <strong>Cadillac</strong> Parts which are built to the same high standards<br />

of precision and quality as the original parts in your <strong>Cadillac</strong> car.<br />

BE SURE OF THOROUGH,<br />

SYSTEMATIC LUBRICATION<br />

OF YOUR CADILLAC . . .<br />

Systematic lubrication is the best means of guarding against<br />

inadequate lubrication and possibly extensive repairs. In order to<br />

provide a means of having the car lubricated systematically,<br />

<strong>Cadillac</strong> engineers designed a plan known as The <strong>Cadillac</strong> Lubrication<br />

Agreement. This agreement provides for every lubrication<br />

requirement including engine oil changes essential to the proper<br />

performance of your <strong>Cadillac</strong> for 12,000 miles or a period of one<br />

year. Ask your <strong>Cadillac</strong> Dealer to explain this <strong>Cadillac</strong> Lubrication<br />

Agreement plan to you. It is a plan that will assure you proper and<br />

complete lubrication performed over an entire year's period.<br />

34<br />

CHASSIS LUBRICATION<br />

The chassis requires lubrication every two<br />

months or 2,000 miles, whichever occurs<br />

first. All chassis lubricating points are<br />

listed and illustrated in a <strong>Cadillac</strong> Lubrication<br />

Chart available, upon request, from<br />

the Service Department, <strong>Cadillac</strong> Motor<br />

Car Division, General Motors Corporation,<br />

2860 Clark St., Detroit 32, Mich.<br />

AT THE SAME TIME-HAVE YOUR<br />

CADILLAC DEALER GIVE YOUR CAR<br />

A 10-POINT SAFETY CHECK<br />

Many safety features have been built into your <strong>Cadillac</strong> motor<br />

car. All of these features have been designed, tested and re-tested<br />

in such a way that failure to operate properly is a remote possibility.<br />

But your <strong>Cadillac</strong> carries the most important people in the world<br />

—you and your family. Keep them safe! And let your <strong>Cadillac</strong><br />

Dealer help you. Every time you have your car lubricated, ask<br />

for a 10-Point Safety Check. Trained mechanics will carefully<br />

inspect the BRAKES . . . FRONT LIGHTS . . . REAR LIGHTS<br />

. . . STEERING . . . TIRES . . . EXHAUST SYSTEM . . .<br />

GLASS . . . WINDSHIELD<br />

WIPERS . . . REAR VIEW<br />

MIRRORS ... HORN. If any<br />

adjustments or corrections are<br />

needed, you will be informed<br />

and advised on the estimated<br />

cost.<br />

Even the best driver—in<br />

America's finest motor car—<br />

can have an accident if he<br />

drives a neglected car. So,<br />

make safe driving a habit.<br />

Check your car; check accidents<br />

and enjoy life!<br />

35

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