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thread's not dead - doITlab

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“Great Job”<br />

by Rikki B<br />

offered and it required a skill set that we didn’t quite have yet. But we accepted<br />

the job and put our nose to the grindstone. We even had to hire new staff to<br />

handle the load. The client and <strong>dead</strong>lines were so demanding, our staff was<br />

racking up tons of overtime and we even had to slave through the Christmas<br />

holiday much to the chagrin of our staff.<br />

We toughed it out and kept a positive outlook, until things started going sour.<br />

Deadlines shifted and feedback and direction started getting foggy. They’d ask<br />

for something completely new and expect it overnight. They even flew in their<br />

own project manager to our “studio” (which was just Bill’s townhouse at the<br />

time) and he kept us all in check. We started getting angry at each other and<br />

morale was at an all time-low.<br />

In the end, the agency that subcontracted us went out of business and flaked<br />

on the final payment. We were stunned. We put in months of work and we still<br />

got stiffed! We did get lawyers involved but we couldn’t make the client pay because<br />

they filed for bankruptcy and we were left holding the bag.<br />

It was devastating for us, but we toughed it out and made it through. Sometimes,<br />

things get crazy when big numbers are involved. Lots of egos and reputations<br />

are on the line and it’s difficult to find that personal relationship with a<br />

client that can be so rewarding.<br />

THREAD’S NOT DEAD • Jeff Finley<br />

Let’s Talk About HOW to Land these Big Clients<br />

I wish there was an easy formula. If there was, we’d all be handsomely paid<br />

and working on national campaigns for celebrity clothing lines. But the truth is<br />

large companies typically play it safe and hire designers or firms they trust can<br />

get the job done. It’s <strong>not</strong> often they switch from designer to designer.<br />

But there are ways to get in.<br />

Artist Reps & Agents<br />

Did you think agents were<br />

only for actors, athletes, and<br />

celebrities? Think again! Artists<br />

and illustrators all over<br />

are represented by an agent<br />

or agency and that’s how<br />

they get a lot of work. You are<br />

the talent and an agent’s role<br />

is to find clients looking for<br />

that talent.<br />

We have worked with repping<br />

agencies in the past<br />

and some of our biggest jobs<br />

came from them. Through<br />

them we were able to work<br />

for Pepsi, Monster Energy,<br />

Red Bull, Cambria Suites, and<br />

more. We were even offered a<br />

job to design shirts for Air Jordan and the payout was over $1,200 per design.<br />

At that time, we thought the price was crazy high! It was more than double what<br />

we typically got for t-shirt design jobs and we still thought we were charging a<br />

lot. The funny thing was, the rep told us “It’s apparel, so the pay is low, we’re<br />

sorry.” It makes you realize SOME people are making good money doing t-shirt<br />

design while most of us have to scratch and claw our way through each month<br />

to pay our bills. Some of you reading this may have worked with major brands<br />

before and were severely underpaid by them. It all depends! It’s mind-boggling<br />

how the pay can be so different.<br />

In the end, we ended up <strong>not</strong> getting the Air Jordan job because the client chose<br />

Freelancing 20<br />

Sex PIstols tee<br />

designed by<br />

Brandon Rike

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