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one mentions an article about me, I get notified via email. This is also helpful to keep tabs on your competitors or other keywords. You could use some more robust social media monitoring apps like Sprout or Radian6. 3. Create Content OTHER than your product. We write articles and tutorials to drive traffic and generate interest and appreciation. In turn we can advertise our expertise and mention products we have for sale. What can you do to create great content (for your site or others) that can drive traffic back to your product? 4. CSS Gallery Submission. Right now, CSS Galleries are saturating the net. But you can pay a small fee to a site like MeeCSS and get automatically submitted to a ton of galleries. If your site is inspirational and well designed, you’ll likely get featured and get a boost in traffic. I’ve done that to new sites I’ve launched and it seems to help. 5. Pay for traffic. We have paid money into StumbleUpon for guaranteed traffic and it works. However, you need good content otherwise users will quickly vote down and bury your site and your advertising dollars will be wasted. You could also pay to advertise your site on ad networks like BuySellAds, The Deck, Carbon, etc. You can also pay Google or Facebook to advertise your products. 6. Submit News. We’ve received big traffic from sites that deliver news to the creative community. In the past we had our products featured on DesignIsKinky. com, PixelSurgeon, Motionographer, etc. Find sites that are big in your community or niche and contact the authors. Be real and legit and there’s a chance you could be their latest news story! 7. Link Exchanges / Blogroll. Make friends with other sites and blogs similar to yours and get on their blogroll. You can swap links if that helps. THREAD’S NOT DEAD • Jeff Finley 8. Submit your designs. Post your designs wherever people will see them! Communities like Mintees, Band Job, Deviant Art, Threadless, Flickr, are all great places to get you some exposure. Basically if you set up an account and post your work, why not give it a go? 9. Publicity Stunt / Viral Marketing. Do something unique and memorable. Rob Dobi created a mini site called Your Scene Sucks where he mocks fashion trends with his clever illustrations. He makes sure to name drop his clothing brand Full Bleed on the site. Another brilliant marketing stunt he did was when Myspace was bought out by Fox News. He launched a temp site called MySpaceSoldOut. com (no longer live) and had an illustration of the founder “Tom” with a bag full of money and a snarky comment about all emo scenesters that seemed to populate the site. And after a few seconds it redirected to his Full Bleed store. The illustration went viral and he had a huge spike in traffic to his store. Did people buy? Not sure, but stuff like that couldn’t hurt. 10. Contests and Giveaways. You could host your own contest or sponsor another. Give away your products to the winners and get some great exposure out of the deal. Do this enough and you’ll start getting emails from other contest throwers asking you to donate some product. Trade products for exposure! Additional Resources for Advertising and Marketing • 7 Creative Ways to Advertise Your T-shirt Line • How to Advertise and Market Your Apparel Brand Branding & Marketing 66 Rob Dobi makes fun of fashion trends with Your Scene Sucks. The site indirectly promotes his abilities as an illustrator while also turning people on to his clothing line Full Bleed. Great marketing idea.
Blink-182 Tribute Tee by Jeff Finley for Paint the Stars THREAD’S NOT DEAD • Jeff Finley VII sales & FulFillment The barriers to selling your tees online have been destroyed and it’s now easier than ever to do business. However, there are some things you should know. Sales & Fulfillment 67
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CONTRIBUTORS Matt Wigham, founder o
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Designs for Fall Out Boy by Rob Dob
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“The Strain” by Angryblue THREA
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Your 3 Roles: The Artist, Designer,
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Keys to a Great Portfolio The most
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Page 96 and 97: Rikki Burns I’m RikkiB, I’m 29
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Page 102 and 103: Adam Hendle My name is Adam Hendle
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Jon Kruse My name is Jonathan Kruse
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