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month and by just sending them an email about a new shirt<br />
or sale I can spread the word quickly.”<br />
When you contact these blogs to review your tees, there<br />
are some dos and don’ts from Pop Culture Tees. They talk<br />
about t-shirt brands and get lots of requests from brands<br />
hoping to be featured. I imagine they’ve seen it all from the<br />
automated canned emails to the desperate and pleading<br />
newcomers.<br />
Getting Reviewed: Dos and Don’ts<br />
• Don’t CC lots of other blogs simultaneously. It’s obvious<br />
that you’re trying to blast everyone and do as little work as<br />
possible. It’s spammy and this will likely give your brand a<br />
black mark and make people frown when they hear about you.<br />
• Don’t annoy the blogger with constant requests to be featured.<br />
Follow up once if you haven’t heard back, but after that,<br />
forget it. The last thing you want to do is beg someone to talk<br />
about your brand.<br />
• Don’t email someone and simply ask for a repost or<br />
retweet. Bad taste.<br />
• Do actually READ the blogs you submit to. If you aren’t<br />
a regular reader, that’s ok, but take the time to brush up. It<br />
helps if you can reference some of their content and how it<br />
affected you.<br />
• Do write each one a personal email that shows you care<br />
and are legit. Don’t send a canned message. I’ve done this<br />
before and it backfired on me.<br />
More Resources for Getting Blog Press<br />
• Check out Shirt Launch to get your brand more exposure.<br />
• Be friends with this giant list of popular t-shirt sites.<br />
THREAD’S NOT DEAD • Jeff Finley<br />
FAIL! Don’t Do What I Did<br />
I once copied LOTS of bloggers on an email announcing<br />
the launch of our Arsenal store back in 2006. Little<br />
did I know I cc’d the blog of one of our competitors at<br />
the time and he was taken aback. It was obviously a<br />
boilerplate “hey check us out!” email and had I known<br />
what company he worked for I wouldn’t have worded<br />
it that way. He got pissed at me and actually criticized<br />
us for even launching in the first place. Woops!<br />
Lesson learned: Pay attention. Take time to write personal<br />
emails, don’t just copy the same email to everyone<br />
else and blast away. You’ll get a better response<br />
when you craft a personal email. Also, don’t make<br />
your first email too long. Generally ask a simple question<br />
to guage their interest, then follow up with more<br />
details. It’s a great way to start.<br />
If you still don’t get a response, don’t sweat it. I’ve<br />
written Booooooom.com twice over the past two years<br />
asking them to feature some of my design work. Both<br />
emails were simple emails to the author from my<br />
heart. I love that website and would be honored to be<br />
included. I referenced other great content and my relationship<br />
with some of the subjects they write about.<br />
But I never got a reply. Oh well, as the Mail Chimp<br />
says “maybe they just weren’t that into me!”<br />
Pop Culture Tees is an example of a blog that features<br />
and highlights indie apparel brands.<br />
Branding & Marketing 62
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