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Johnny Cupcakes (top) and Shepard Fairey are two examples of designers that have “gone big-time” with their brand. THREAD’S NOT DEAD • Jeff Finley VIII going Big-time Now is the time to ask yourself the big question. Do you really want to do this? Really? Going Big-Time 74
Glamour Kills magazine ad by Mike Zimmerman Never Say Die Going big-time requires hustle and dedication and a never-say-die attitude. It’s <strong>not</strong> for everyone. You should ask yourself how much of your life you are willing to dedicate to your brand because it’s going to require lots of long hours and sleepless nights to get there. Most of the successful “big-time” brands will tell you it wasn’t easy getting to where they are and that there’s no formula for success. But you’ve got to be willing to tough it out, deal with rejection, and be ready to ride the roller coaster. You must also have the capabilities to manufacture hundreds or thousands of shirts. For those wanting to go beyond the side project phase and go bigtime, read on. THREAD’S NOT DEAD • Jeff Finley “The thing I wish I had done from the start was run my clothing company as more of a business. In the beginning I was designing, printing, and shipping all the shirts. Now I don’t do any of that. I know designers that are better than me that I get to design my ideas.” — JON KRUSE, MEDIOCRE CLOTHING Getting Help: Outsourcing and Employees At some point you’ll realize your t-shirt line is taking off. You’re getting popular and shirts are steadily selling. You have had to restock shirts multiple times and you find yourself spending more time keeping up with demand and less time innovating. You might have considered hiring some help so you can focus on designing or building your brand. Outsourcing A lot of clothing companies will first start by outsourcing their designs to other artists. If you’re an artist, it’s sometimes difficult to let go of the reigns. But if you’ve been doing this for a while and want to take it big time, consider working or collaborating with other talented artists to keep your line fresh and relevant so you can focus on other things like marketing, branding, sales, etc. It’s also good to use artists who have a big name or a following because that equals good exposure for your brand. Going Big-Time 75
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Copyright © 2011 Go Media Inc., Al
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CONTRIBUTORS Matt Wigham, founder o
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Designs for Fall Out Boy by Rob Dob
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“The Strain” by Angryblue THREA
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Your 3 Roles: The Artist, Designer,
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Keys to a Great Portfolio The most
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“Year of the Beard” designed by
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4 Tips When Contacting a New Client
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Other Tips for Avoiding Busters “
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“Great Job” by Rikki B offered
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work directly for the band - but th
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Page 28 and 29: Dave Pearson of Paint the Stars t-s
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Page 32 and 33: “Eco” t-shirt design by Chris C
Page 34 and 35: Does it Sell? Another measuring sti
Page 36 and 37: How to Come up With Good Ideas? Eve
Page 38 and 39: Affliction and MMA have heavily inf
Page 40 and 41: Dan Mumford has inspired many with
Page 42 and 43: T-shirt design for Slayer by Angryb
Page 44 and 45: Organizing Layers in Photoshop Laye
Page 46 and 47: This Despised Icon t-shirt is a gre
Page 48 and 49: Direct to Garment (DTG) This method
Page 50 and 51: Generally you want to order more S,
Page 52 and 53: Common Screen Size options Beerhat
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Page 56 and 57: Designs from Fright Rags “King”
Page 58 and 59: One of the new ghosted shirt mockup
Page 60 and 61: Personalize Your Orders But aside f
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Page 64 and 65: Mailing Lists Another great way to
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Page 78 and 79: This skate deck designed by Oliver
Page 80 and 81: Johnny Cupcakes Johnny Cupcakes is
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Page 84 and 85: things because Johnny Cupcakes or O
Page 86 and 87: Kelly Kiernan designed this tee for
Page 88 and 89: Munk One I am 30 years old and have
Page 90 and 91: Dave Pearson My name is Dave Pearso
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Page 94 and 95: LT Magnotto My name is LT Magnotto,
Page 96 and 97: Rikki Burns I’m RikkiB, I’m 29
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Page 100 and 101: Spec Work One thing I would say abo
Page 102 and 103: Adam Hendle My name is Adam Hendle
Page 104 and 105: Ben Scrivens My name is Benjamin Sc
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Page 108 and 109: When I was first starting out not a
Page 110 and 111: “The Hive” by Angryblue a total
Page 112 and 113: Brandon Rike My name is Brandon Rik
Page 114 and 115: Design for The Chariot by Brandon R
Page 116 and 117: Jon Kruse My name is Jonathan Kruse
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