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thread's not dead - doITlab

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I’ve found the more realistic you can present their idea in the real world, the<br />

more approvals you’ll win.<br />

8. Revisions. Turns out the client liked the design, but they just want some color<br />

changes. So I’ll go back and make those changes, log my time spent on them and<br />

show the client new revised proofs. If they hate the design (unlikely, because<br />

they already approved the sketch and concept) then we reassess the budget and<br />

how much they can afford to start over. This rarely happens.<br />

9. Final design. They give me a final approval on the design, and then I send<br />

the invoice for the remaining hours. Once they’re all paid up, I prepare the final<br />

files for print. Usually that just means organizing the PSD or AI files, saving out<br />

flattened high res versions, etc. I don’t typically do color separations for tees, we<br />

save that job for the printer.<br />

10. Send the files. At Go Media we like to burn everything on a disc and mail the<br />

final files to the client. We also send them online via YouSendIt. Both ways to<br />

make sure they get the file.<br />

That’s typically how I personally work. But in reality at Go Media, we have a<br />

project manager in place who usually takes the incoming project and deals with<br />

budgets and briefs. Once that’s ironed out, it’s handed off to the designer who<br />

finishes the project. We have this in place so that the designer isn’t worrying<br />

about closing sales on new leads and can focus on what they do best, the art.<br />

Dragonforce type treatment by Jeff Finley.Read about this technique here http://www.gomediazine.com/tutorials/old-school-type-line-gradients/<br />

THREAD’S NOT DEAD • Jeff Finley<br />

List of Design &<br />

Illustration Tutorials<br />

Do you want to learn exactly HOW to create these designs? I want to show you!<br />

Since there’s <strong>not</strong> enough room in this book to provide detailed lessons in design,<br />

here are some links to help you learn some techniques used by some of<br />

the industry’s most talented artists. Most of these are FREE tutorials and some<br />

are video tutorials that you can purchase to learn more advanced illustration<br />

and texturing techniques.<br />

Photoshop Tutorials<br />

• Jeff Finley’s Wacom Techniques<br />

• Ray Frenden Illustration Techniques<br />

• Designing Your Own Hoodie<br />

• 3-color Design for Screen Printing<br />

Vector Illustration<br />

Tutorials<br />

• Rapid Fire Illustration Technique<br />

• DIY Vintage T-shirts<br />

• Vector Pinup Girl tutorial<br />

• Create a Balanced T-Shirt Graphic<br />

• From Sketch to Vector Illustration<br />

• Designing SceneXcore Apparel<br />

Lettering Techniques<br />

• Ornate Lettering Process Video<br />

• BJ Betts Custom Lettering Guides<br />

• Calligraphy and Penmanship<br />

• Ornate Lettering in AI and PS<br />

Coloring Techniques<br />

• Quick Tips: Coloring by Sol Amstutz<br />

• Watercolor Effects by HeavyPrints<br />

Distressing Techniques<br />

• Machine Wash Filters<br />

• Creating Screen-printing effects<br />

Design Techniques & Tutorials 43

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