thread's not dead - doITlab

one mentions an article about me, I get notified via email. This is also helpful
to keep tabs on your competitors or other keywords. You could use some more
robust social media monitoring apps like Sprout or Radian6.
3. Create Content OTHER than your product. We write articles and tutorials to
drive traffic and generate interest and appreciation. In turn we can advertise
our expertise and mention products we have for sale. What can you do to create
great content (for your site or others) that can drive traffic back to your product?
4. CSS Gallery Submission. Right now, CSS Galleries are saturating the net. But
you can pay a small fee to a site like MeeCSS and get automatically submitted to
a ton of galleries. If your site is inspirational and well designed, you’ll likely get
featured and get a boost in traffic. I’ve done that to new sites I’ve launched and
it seems to help.
5. Pay for traffic. We have paid money into StumbleUpon for guaranteed traffic
and it works. However, you need good content otherwise users will quickly vote
down and bury your site and your advertising dollars will be wasted. You could
also pay to advertise your site on ad networks like BuySellAds, The Deck, Carbon,
etc. You can also pay Google or Facebook to advertise your products.
6. Submit News. We’ve received big traffic from sites that deliver news to the
creative community. In the past we had our products featured on DesignIsKinky.
com, PixelSurgeon, Motionographer, etc. Find sites that are big in your community
or niche and contact the authors. Be real and legit and there’s a chance you
could be their latest news story!
7. Link Exchanges / Blogroll. Make friends with other sites and blogs similar to
yours and get on their blogroll. You can swap links if that helps.
THREAD’S NOT DEAD • Jeff Finley
8. Submit your designs. Post your designs wherever people will see them! Communities
like Mintees, Band Job, Deviant Art, Threadless, Flickr, are all great
places to get you some exposure. Basically if you set up an account and post
your work, why not give it a go?
9. Publicity Stunt / Viral Marketing. Do something unique and memorable. Rob
Dobi created a mini site called Your Scene Sucks where he mocks fashion trends
with his clever illustrations. He makes sure to name drop his clothing brand Full
Bleed on the site. Another brilliant marketing stunt he did was when Myspace
was bought out by Fox News. He launched a temp site called MySpaceSoldOut.
com (no longer live) and had an illustration of the founder “Tom” with a bag full
of money and a snarky comment about all emo scenesters that seemed to populate
the site. And after a few seconds it redirected to his Full Bleed store. The
illustration went viral and he had a huge spike in traffic to his store. Did people
buy? Not sure, but stuff like that couldn’t hurt.
10. Contests and Giveaways. You could host your own contest or sponsor another.
Give away your products to the winners and get some great exposure out
of the deal. Do this enough and you’ll start getting emails from other contest
throwers asking you to donate some product. Trade products for exposure!
Additional Resources for Advertising and Marketing
• 7 Creative Ways to Advertise Your T-shirt Line
• How to Advertise and Market Your Apparel Brand
Branding & Marketing 66
Rob Dobi makes
fun of fashion
trends with Your
Scene Sucks.
The site indirectly
promotes
his abilities as
an illustrator
while also turning
people on
to his clothing
line Full Bleed.
Great marketing
idea.