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thread's not dead - doITlab

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I use a small <strong>not</strong>ebook like these to jot down <strong>not</strong>es while I’m out. If I can remember that is!<br />

Don’t Lose Your Good Ideas<br />

I got tired of forgetting those ideas so now I bring a small <strong>not</strong>ebook with me<br />

everywhere and write them down so I don’t forget. So here’s a tip, start by being<br />

more aware that ideas will come to you when you’re shopping for groceries,<br />

getting gas, taking a shower, etc. If you understand that, you’ll take <strong>not</strong>ice<br />

when a new idea sprouts up that’s worth remembering. Jot it down and then<br />

look for a way to execute it next time you sit down to design.<br />

What if I Can’t Draw?<br />

Big deal. Not everyone has the gift of drawing. Some of my favorite t-shirt designers<br />

these days do absolutely NO drawing in their designs.<br />

A few years ago, there was a huge trend emerging of hand drawn illustration.<br />

This was sort of an evolution the “grunge era” of splattery t-shirt designs that<br />

were filling people’s portfolios at that time. It continued the “back-to-basics”<br />

movement and chances were good that if it was hand drawn or “natural” it was<br />

going to be popular. Drawing skills were <strong>not</strong> as important as the handmade<br />

look and they still sell this style today.<br />

THREAD’S NOT DEAD • Jeff Finley<br />

Even today as I write this, illustration is huge in t-shirt design. There are some<br />

amazing artists that are rendering full scenes of zombified terror on a t-shirt<br />

and they’re getting lots of love from the community. They’re getting hired too –<br />

as most of these insane illustrations are for bands or other clothing lines.<br />

When you see their success and the sheer amount of love they’re getting, don’t<br />

feel bad. In fact, give them props for being so amazing and then go do your own<br />

thing. You don’t need to have an uncanny sense of anatomy, lighting, linework,<br />

and attention to detail. That stuff is important but there is still a market, a big<br />

one, for simpler and more graphic-based tees.<br />

Graphic Based Tees VS Illustration<br />

So what’s better? Graphic-based tees or illustrated ones? It depends on who<br />

you ask! Visit various t-shirt communities and you’ll see they’re made up of<br />

users who appreciate different styles. As trends come and go, you’ll see these<br />

communities evolving with them. As one gets tired of a trend, a<strong>not</strong>her site will<br />

pick it up and put its own spin on it.<br />

There’s no “better” answer. People still look at t-shirts as a medium for art and<br />

for a message. There is no question that the t-shirt itself is here to stay. When<br />

you wear a t-shirt with an image or text on it, you’re saying something about<br />

yourself. You’re sending a message to all those who see it. The message may<br />

be simple like “I like this band.” Or “I love New York.” You might also just think<br />

that the style or the imagery represents your interests and makes you feel part<br />

of something bigger than yourself.<br />

So the message is important. Does a hand drawn illustration get your message<br />

across better? Or does your icon enclosed in a circle say what you want to say?<br />

Remember, what does your audience like? What do they respond to? What do<br />

YOU like? There’s room for both and those who can’t draw should never be discouraged,<br />

even if illustration and zombies are the tee du-jour.<br />

Designing for Tees 37

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