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thread's not dead - doITlab

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3. Know and call out your<br />

colors (Pantone please!)<br />

Bottom line, if an artist has <strong>not</strong><br />

called out their specific Pantone<br />

colors then we are left to match<br />

against the artwork we see on our<br />

computer screens. For the most<br />

part we are pretty good at getting<br />

colors correct when we have to interpret<br />

the colors for the artist (our<br />

color separator, Dan, is excellent at<br />

identifying color).<br />

Not everyone has access to a Pantone<br />

book, we get it, but do your<br />

best to identify your colors so there<br />

is no misunderstanding. Sometimes<br />

we have to make a judgment<br />

call based on the design submission<br />

and what we think the artist<br />

would have wanted. If artists can<br />

be very specific in their desired colors<br />

then our job of producing their<br />

vision is a bit easier.<br />

4. Have your own style<br />

Artistic expression is awesome.<br />

We read quite a bit in the blogs<br />

and forums about where a design<br />

“fits” in regards to finding a home<br />

for the design. For DBH we are really<br />

excited when we see a fresh<br />

voice and style and an artist being<br />

true to themselves and <strong>not</strong> catering<br />

to what they think will get the<br />

votes. Our suggestion is to use the<br />

DBH contest as a forum of expression<br />

and to explore yourself as an<br />

artist and create meaningful art-<br />

THREAD’S NOT DEAD • Jeff Finley<br />

A<strong>not</strong>her winning design by RikkiB at Design by Humans<br />

work for yourself – we find these<br />

pieces resonate more with the DBH<br />

community rather than something<br />

stereotypical of the latest winning<br />

designs. And of course, do <strong>not</strong> under<br />

any circumstances copy someone<br />

else’s design (its okay to be<br />

inspired by someone, but make it<br />

your own).<br />

5. Be Awe-and-then-Some<br />

This last point isn’t regarding art<br />

prep per se, but a reminder to<br />

spend the time necessary to make<br />

your piece as awesome as possible<br />

to speak volumes at first impression.<br />

T-shirt designs are judged in<br />

a split second when they are first<br />

seen and for most people there is<br />

a bit of a love it or over it mentality<br />

when it comes to t-shirt design.<br />

We have seen many great concepts<br />

which fall short with the execution<br />

of the artwork. Get feedback on<br />

your designs in the various online<br />

forums and subject yourself to the<br />

critiquing process. You and your<br />

artwork will only get better.<br />

I also found a cool article on Shirt-<br />

Fight about 10 Tips on Winning tshirt<br />

design contests.<br />

Freelancing 31

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