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Illustration for Famous Stars and Straps by Maxx242 THREAD’S NOT DEAD • Jeff Finley IX conclusion & next actions You’ve made it to the end! That’s quite an achievement if you ask me. There was a lot of information to digest and it can be overwhelming if you look at it all as one big to do list. Don’t sweat it. Conclusion & Next Actions 82
Working on your own brand and clothing line is a very fun and rewarding experience. It’s a wonderful journey as you will see. If you have any feedback for me regard- ing this book, please email me at jeff@gomedia.us. Ben Scrivens of Fright Rags THREAD’S NOT DEAD • Jeff Finley Don’t Over-think It Remember why you got into this field? It’s fun and rewarding. Designer Brandon Rike reminds us, “I also roll my eyes at the constant “over-talking” of an industry that is as simple as making cool graphics for bands [and apparel companies]. Let’s <strong>not</strong> act like we’re philosophers, let’s just make good art.” Start! Don’t Put it Off This is a great strategy employed by the most successful people. What they’ve realized is that they don’t need a 5 year business plan. They have an idea and they take the first baby step to get things rolling. I asked Ben Scrivens from Fright Rags what he recommends for you to do and he says, “Start. As simple as that sounds, it’s the one thing that holds people back the most. They get caught up in minutiae like copyrighting everything they do, or getting a trademark, or worried about their ideas getting stolen even before they have sold a single t-shirt. So my advice is to start right now. Dive in and figure it out while you’re in it. Hell, I didn’t even have a DBA until I received a check for $12,000 from Hot Topic and couldn’t even cash it because it had my company name on it!” Don’t Worry about Problems You Don’t Have Matt Wigham of Big Cartel says, “Don’t worry yet about how you’re going to fulfill hundreds of orders per day, how you’re going to run an affiliate program, or how you’re going to scale your website to accomplish all the ideas you might have one day. If your products suck, none of that is going to matter. Stay focused on what matters [when you’re small] and that’s your designs.” Focus on what you Do Best Ben from Fright Rags says, “I find our best successes come from when we focus on the things we know we can succeed at, which is usually what we’re most passionate about. When those things align, magical things happen. And cutting out all the distractions helps you do just that.” Mark from Glamour Kills adds, “Figure out your style. Get to know it and embrace it. Don’t try and do Conclusion & Next Actions 83
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Copyright © 2011 Go Media Inc., Al
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CONTRIBUTORS Matt Wigham, founder o
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Designs for Fall Out Boy by Rob Dob
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“The Strain” by Angryblue THREA
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Your 3 Roles: The Artist, Designer,
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Keys to a Great Portfolio The most
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“Year of the Beard” designed by
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4 Tips When Contacting a New Client
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Other Tips for Avoiding Busters “
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“Great Job” by Rikki B offered
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work directly for the band - but th
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commercial nature or is for nonprof
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From what we learned, the client th
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Dave Pearson of Paint the Stars t-s
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5 Tips for Design Contest Success W
Page 32 and 33: “Eco” t-shirt design by Chris C
Page 34 and 35: Does it Sell? Another measuring sti
Page 36 and 37: How to Come up With Good Ideas? Eve
Page 38 and 39: Affliction and MMA have heavily inf
Page 40 and 41: Dan Mumford has inspired many with
Page 42 and 43: T-shirt design for Slayer by Angryb
Page 44 and 45: Organizing Layers in Photoshop Laye
Page 46 and 47: This Despised Icon t-shirt is a gre
Page 48 and 49: Direct to Garment (DTG) This method
Page 50 and 51: Generally you want to order more S,
Page 52 and 53: Common Screen Size options Beerhat
Page 54 and 55: Design by Jeff Finley for Disciple
Page 56 and 57: Designs from Fright Rags “King”
Page 58 and 59: One of the new ghosted shirt mockup
Page 60 and 61: Personalize Your Orders But aside f
Page 62 and 63: month and by just sending them an e
Page 64 and 65: Mailing Lists Another great way to
Page 66 and 67: one mentions an article about me, I
Page 68 and 69: What You Need to Know about Selling
Page 70 and 71: Third Party Fulfillment When you ge
Page 72 and 73: Giveaways and Freebies People like
Page 74 and 75: Johnny Cupcakes (top) and Shepard F
Page 76 and 77: Things you can outsource: • Art a
Page 78 and 79: This skate deck designed by Oliver
Page 80 and 81: Johnny Cupcakes Johnny Cupcakes is
Page 84 and 85: things because Johnny Cupcakes or O
Page 86 and 87: Kelly Kiernan designed this tee for
Page 88 and 89: Munk One I am 30 years old and have
Page 90 and 91: Dave Pearson My name is Dave Pearso
Page 92 and 93: definitely diluted the talent pool
Page 94 and 95: LT Magnotto My name is LT Magnotto,
Page 96 and 97: Rikki Burns I’m RikkiB, I’m 29
Page 98 and 99: They are up on (if not creating) th
Page 100 and 101: Spec Work One thing I would say abo
Page 102 and 103: Adam Hendle My name is Adam Hendle
Page 104 and 105: Ben Scrivens My name is Benjamin Sc
Page 106 and 107: This shirt was a collaboration betw
Page 108 and 109: When I was first starting out not a
Page 110 and 111: “The Hive” by Angryblue a total
Page 112 and 113: Brandon Rike My name is Brandon Rik
Page 114 and 115: Design for The Chariot by Brandon R
Page 116 and 117: Jon Kruse My name is Jonathan Kruse
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