thread's not dead - doITlab

Designs from
Fright Rags
“King” Collection
Ben Scrivens from Fright Rags says,
“It’s all too common for people just starting out to tout themselves as bigger
than they are. They use terms like ‘we’ when it’s just one guy in his
basement. I did the same exact thing... Ironically, as I really did become
a ‘we’ I gravitated to using my own
name and identity with my brand. I
personalized emails to my customers,
and even shot videos of myself
talking about how I got into horror
and why it means so much to me.
With social media, you have
the tools to create a real
culture around your brand.
Little did I know, I was crafting my
story behind our brand and putting
a face and voice to the company that
customers could relate to. Now I
spend a lot of my time cultivating those relationships by doing things like
sending surveys, allowing customers to vote on designs, showing them
the process of taking a design from sketch to shirt, and even showing
them how a shirt is printed.”
THREAD’S NOT DEAD • Jeff Finley
5 Tips to Improve Your Brand
1. What makes you different or unique? Why is your brand worth talking about?
2. Rarity factor. Everyone wants what nobody has.
3. Consistency. Consistency. Consistency.
4. Polarize your audience. They should love or loath you.
5. What else can you do to make your customer’s experience more enjoyable?
Some Branding Inspiration:
• Take a close look at how Johnny Cupcakes has honed branding for his clothing
company. If you haven’t already, go read his story.
• Another good read is about the Linty Fresh branding experience.
• See why Adam from IATT gives an A+ to Declaration Clothing’s initial launch.
• I also liked this article about making your t-shirt company stand out.
Branding & Marketing 56