thread's not dead - doITlab

3 Steps a Household Name
• Be First. If you’re first to a market or first to do something a certain way
you’re in. You have a prime opportunity to take advantage of it. If you’re not
first, you can be the first one to do it bigger and better than everyone else.
• Be memorable. Be worth talking about. There’s got to be a reason why
people tell their friends about your brand or cite you as an inspiration in
their life.
• Be everywhere. Be all over the web, tv, print, retail, trade shows, concerts,
events, etc. The more times you are seen, the more people will think
of you first. That’s why brands spend a ridiculous amount of money on
advertising. McDonald’s is already well-known, but they continue to beat
people over the head with their advertising. It will likely cost you lots of
money too if you want to be everywhere, but that’s the price you pay.
THREAD’S NOT DEAD • Jeff Finley
If you want to talk about leaving a legacy, look no further than Shepard Fairey.
Leaving a Legacy
My recommendation is to find a niche and own it. Do something remarkable
for that niche and do it bigger and better than everyone else. Give that niche
something valuable that they can’t let go of. Let your brand become part of their
lives that they remember for a lifetime. Be an inspiration. Your brand could be
the reason why people get involved with a certain lifestyle. That’s the kind of
legacy you want to leave behind.
Going Big-Time 81