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Dave Pearson<br />
My name is Dave Pearson, I’m from Lincoln, England, I’m 25 and I’m the co-owner<br />
of Paint the Stars Clothing and Breakout Distribution Ltd. I’m also a freelance<br />
designer. I’ve been in the apparel industry for about 5 years.<br />
Just Winging It<br />
I’d be lying if I said that we started PTS with a long-term goal. I have the utmost<br />
respect for people who can say that they started their brand with a 5-year plan<br />
and made it happen, but in our case it was the fact that my friend Martin and I<br />
were super bored in our little hometown one day and creative outlet that wasn’t<br />
playing in a terrible band.<br />
I’ve been into art since I was a kid and was dipping my toe in the design pool<br />
and had done a couple of t-shirt designs for fun. Martin was a year into a degree<br />
in Media and I was helping him with some Photoshop techniques for his<br />
coursework, which he instead used to mess around with designing t-shirts. As<br />
THREAD’S NOT DEAD • Jeff Finley<br />
we were both messing around with designing shirts we decided one day to<br />
start a project and design some clothing that we would wear, as we couldn’t<br />
see anything else out there that grabbed us. We put a few (awful, awful) designs<br />
together, mocked them up, sent them to some stores to see what they thought<br />
and they all put in a bunch of orders which paid for our first print run. The tees<br />
(somehow) sold well which got us a solid fan-base, and the rest is history!<br />
“I think it’s pretty cool that two dudes who don’t have a clue<br />
about designing for the apparel industry can wing it and be<br />
reasonably successful.” —DAVE PEARSON, PAINT THE STARS<br />
I remember having a conversation with Martin at the time and saying, “We’ll<br />
give this two years, we’ll more than likely be a flash in the pan, so two years<br />
is realistic. Maybe we’ll come out of the other side with some business experience,<br />
some good times, and maybe a little bit of money if we’re lucky.” We<br />
weren’t naive or arrogant enough to think we’d still be around after 5 years, but<br />
things just seemed to get crazier and bigger with each year, so we’re genuinely<br />
humbled that it’s worked out and that all of the hard work has paid off and that<br />
we’re still here.<br />
I think it’s pretty cool that two dudes who don’t have a clue about designing<br />
for the apparel industry can wing it and make a genuine go of a project and be<br />
reasonably successful, because to me that says that there’s hope for everyone,<br />
and I’m always quick to draw on that point to reassure anyone who doubts<br />
themselves or thinks that it is an impossible goal.<br />
Breakthrough Moment<br />
Our breakthrough moment was probably when we started hearing from international<br />
stores who wanted to sell out stuff, because we never even imagined<br />
our brand would get recognized outside of our hometown, let alone outside of<br />
the country. This really inspired us to step up our game and made us realize<br />
that we were on to something. It all got very serious after that whereas before<br />
that we were having a bit of a jolly and just taking it for what it was.<br />
Case Studies & Interviews 90