thread's not dead - doITlab

One of the
new ghosted
shirt mockup
templates
available on
the Arsenal
Mockups Can Save the Day
If you don’t have access to a camera or semi-attractive models, that’s where the
mockups come in. A mockup is a “faked” simulation of your tee. You literally
mock up your design onto a t-shirt and show that as your product. Some people
do it on a simple vector template and some do it on a realistic photograph of a
blank tee.
At Go Media, we have created photorealistic t-shirt mockup templates for Photoshop
users to easily cut and paste their artwork onto a shirt. The layers are
THREAD’S NOT DEAD • Jeff Finley
set up in a way that gives the illusion that the design is actually printed on the
tee. The goal is to create the most lifelike product photo without actually shooting
the real product. For people who want to skip the Photoshop part, we made
a web-based version called ShirtMockup.com.
This has been a huge help to designers who want to show off their designs in
their portfolios or make a consistent array of product photos in their store. As
long as the mockups look like the real thing, there’s absolutely nothing wrong
with doing this. It looks great.
Custom Packaging & The
Customer Experience
As I mentioned in the section about branding, some of the best brands out
there keep a consistent look throughout the entire customer experience.
The Customer Experience
Imagine this scenario: You dig a particular clothing company and think their
designs are rad. You decide you must own one of their tees so you browse their
site and make a purchase. A few days later, amidst all the bills and junk mail,
you notice a wonderful eye catching package. It’s the t-shirt you ordered!
The package isn’t just a tan bubble envelope, it’s a sturdy box that tries its hardest
not to look like mail. It’s well designed and feels substantial. You almost
don’t want to open it out of fear of ruining it!
But of course you bust it open immediately and inside you see a carefully arranged
blanket of tissue paper decorated with the brand’s logo. It’s even secured
with a wax seal or a custom sticker! You gently release the seal and unfold
the tissue paper to find your new shirt precisely folded with the most exciting
part of the design facing outward. It even has a custom hang tag popping out
like a little hand waving “Hello! Nice to meet you!”
Branding & Marketing 58