thread's not dead - doITlab

YWFT is one
of the best
resources for
finding stock art
and fonts.
when a client needs a job yesterday and has no budget, stock art is a godsend.
You could quickly piece together a design in less than an hour and still keep the
client happy. It’s also helpful to bridge the gap between what the client wants
and what you can realistically complete.
You could also be extremely creative with how you use stock art. AJ Dimarucot
has produced many outstanding and award winning designs with his creative
use of stock. He admits to not being able to draw, so he relies on photo manipulation,
textures, and basic shapes. His combination of shapes, colors, textures
combined with his unique ideas has earned him the reputation of a great designer.
In terms of your own clothing line, I recommend being more deliberate in your
usage of stock art. As creators and sellers of our own stock we see people
launching their own line of tees using our graphics as a main focal point. This
is perfectly acceptable under our terms of use, but from a branding perspective,
these clothing lines aren’t differentiating themselves from the competition
very much.
If you want to stand out, you need to be unique and worth talking about. You
THREAD’S NOT DEAD • Jeff Finley
don’t want to be the same as everyone else.
Personally, I use stock photos all the time
because I don’t have the resources to shoot
my own. But it’s important for me to put my
own spin on it and mold it into my design.
We sell our own stock vectors, textures, and t-shirt templates at http://arsenal.gomedia.us
The Designer/Client
Relationship
Stock art is like a spice.
When used in the right
amount, in the right recipe,
it can create a wonderful dish.
On your path to mastering the apparel industry, it’s time to learn the importance
of the designer/client relationship. You’ve got to keep your clients happy
and the relationship needs to be nurtured.
Freelancing 27