MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
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technology /<br />
big battles,<br />
sMall victors<br />
Patent Wars erupted into<br />
mainstream consciousness in 2012,<br />
with Apple beating Samsung in the<br />
first of the year’s major quarrels.<br />
Technology consumers are beginning to<br />
understand the capital value of patents,<br />
both in defending a company’s intellectual<br />
property and litigating against<br />
others, often labeled Patent Trolls. As<br />
one Silicon Valley insider told us, it’s like<br />
an arms race, with major tech companies<br />
comparing their stacks of patents<br />
against each other.<br />
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf<br />
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