MostContagious2012.pdf - Contagious Magazine

social business /
adopting an open
door policy
Brands are moving past social
media marketing to incorporate
social mechanisms into everything
they do, from supply chains to
customer service to product design.
This is ushering in a new age of
collaboration and transparency.
Even large corporations and
governments have now recognised the
value of giving the public the power
to influence key decisions and have
adopted socially-oriented business
models. This past year, for example,
Iceland invited its citizens to submit
suggestions and comments on a new
draft constitution using Facebook,
Twitter, and Flickr. In October, 66%
voted in favour of basing the new
constitution on this crowdsourced
document.
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf
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