MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
the new loyalty /<br />
services not<br />
scheMes<br />
Shopkick /<br />
Spurring a revolution in location-based loyalty, Shopkick rewards customers<br />
simply for walking into a store. The mobile app, which has partnered<br />
US retailers like Target and Macy’s, also tracks in-store activities, allowing<br />
shoppers to accumulate points, called ‘kicks’, through actions like trying on<br />
clothes. These can be exchanged for a wide variety of rewards such as gift<br />
vouchers or meals.<br />
A recent redesign based around Pinterest-inspired ‘lookbooks’ has<br />
extended Shopkick’s functionality so people can now be rewarded for ‘preshopping’<br />
activity such as browsing products and saving items in which<br />
they’re interested.<br />
These new features have bolstered engagement levels. At current rates,<br />
Shopkick will reach one billion product views within 12 weeks. The app<br />
also reached one million verified monthly walk-ins to partner stores in October<br />
this year.<br />
Shopkick has quickly become the third most-used shopping app after<br />
eBay, Amazon and Groupon, according to Nielsen, and offers a compelling<br />
shortcut for retailers keen to avoid the costs and hassle of developing their<br />
own reward app.<br />
www.shopkick.com<br />
Starbucks / Passbook<br />
One of the major stories to come out of the launch of Apple’s iOS 6 this<br />
year (apart from its geographically-challenged Maps) is Passbook. The new<br />
feature is a form of mobile wallet that stores everything from movie tickets<br />
to loyalty cards. Geolocation means Passbook pulls up the relevant pass<br />
at the appropriate place, taking much of the pain out of collecting points.<br />
As mobile money develops, loyalty and payment mechanics are merging,<br />
making loyalty more frictionless. While the iPhone 5 doesn’t incorporate<br />
a payment mechanism like an NFC chip, Passbook can make payments<br />
by proxy. Starbucks, for example, allows customers to store their digital<br />
Starbucks card in Passbook, so they collect loyalty points and pay with<br />
one scan of their phone. Notably, Starbucks customers can also pay via the<br />
Square Wallet app, which also supports Starbucks’ loyalty program and<br />
geo-fenced pop-ups (see Payment section).<br />
While paying with Passbook is still in its early stages, it is likely that it will<br />
soon become widespread. It is expected, for example, that Apple customers<br />
will soon be able to scan Passbook-enabled Apple Store gift cards.<br />
www.apple.com/ios/whats-new<br />
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf<br />
51
Change language