MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
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design /<br />
personalised<br />
play<br />
Photo / Heatherwick Studio<br />
Disney / D-Tech Me<br />
Disney’s tales give children the chance to<br />
dream that they are about to be plucked<br />
from obscurity and transformed into royalty,<br />
thanks to a genie or charming prince. This<br />
year, Disney gave wannabe child princesses<br />
the chance to see what they would look like<br />
as Sleeping Beauty or Snow White thanks to<br />
some in-store 3D printing.<br />
Children at the World of Disney Store in<br />
Florida could use the D-Tech Me experience<br />
to capture multiple angles of their face, which<br />
was digitally reconstructed using 3D printing<br />
technology to create a personalised Disney<br />
Princess figurine. Costing $99.95, the princesses<br />
were seven inches high and could be<br />
further customised to match their creator’s<br />
eye, hair and skin colour.<br />
D-Tech Me charmingly illustrates the potential<br />
applications of 3D printed products for<br />
brands, creating toys that are affordable and<br />
unique. The experience ran from August to<br />
November and Disney is considering rolling<br />
it out as a permanent fixture. <strong>Contagious</strong> 33.<br />
Japanese agency Party has also been enabling<br />
3D portrait miniatures. Visitors were 3D<br />
scanned in a photobooth in Harajuku and then<br />
awaited their tiny selves. Statuettes are available<br />
in three sizes and cost from ¥21,000<br />
($255).<br />
tinyurl.com/Disney-D-Tech<br />
www.omote3d.com<br />
ABSOLUT / Unique<br />
ABSOLUT’s iconic bottle has long been used as a creative medium, but in<br />
September the Pernod Ricard-owned vodka brand outdid itself with a limited<br />
edition of four million uniquely designed and numbered bottles.<br />
Collaborating with Stockholm-based agencies Family Business, Great<br />
Works, and Jung Relations, ABSOLUT re-engineered its production process<br />
to create what the company describes as ‘carefully orchestrated randomness’.<br />
Splash guns sprayed a range of 35 colours onto the bottles,<br />
while complex coating, pattern and placement algorithms ensured that each<br />
specific combination was never repeated. The bright colours and one-off<br />
designs ensure that the bottles create a splash on the shelf, and are desirable<br />
items that people want to keep, even if the vodka has long since disappeared.<br />
<strong>Contagious</strong> 33.<br />
absolut.com/unique<br />
Tesla S /<br />
Tesla’s S model sedan’s combination of performance, style and efficiency<br />
saw it named Motor Trend’s Car of the Year – the first vehicle without a<br />
combustion engine to do so.<br />
Launched in June 2012, the four door electric car manages an impressive<br />
range of 300 miles on one charge using the 85kW h battery, and takes only<br />
30 minutes for a half charge. It aims to compete with the best gas-powered<br />
cars, and sold out the 5,000 models produced in 2012, costing from<br />
$60,000 for the basic model. The Californian-based manufacturer aims to<br />
sell 20,000 units in 2013 at an increased price.<br />
www.teslamotors.com/models<br />
Coca-Cola / Coke Beat Box<br />
Created by young London-based architects Pernilla Ohrstedt and Asif<br />
Khan, Coca-Cola’s iconic pavilion at the Olympic Park was surrounded by a<br />
perpetual queue of people waiting for their opportunity to ‘play’ the building.<br />
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf<br />
24
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