MostContagious2012.pdf - Contagious Magazine

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42 augMented Media / layering content and utility and ECG. After treating all of the patients, students entered their details via the app and those who performed best were contacted and offered a scholarship. Effectively acting as an entrance exam, Mobile Medic was a clever way of immersing students in the role of an army medical officer as well as testing their skill. It lives on as an education platform in all Defence Force Universities. Contagious issue 32. www.defence.gov.au IKEA / IKEA Catalogue This year IKEA added another dimension to its traditional print catalogue by presenting users with a layer of digital content accessible through a free augmented reality app. Scanning the catalogue with the app reveals a variety of features: users can interact with 3D product models, find out product details, view how-to videos and be inspired by photo galleries. IKEA worked with McCann, New York and Allofus, London, to redefine its iconic publication, which has 211 million copies in circulation, and extend its lifecycle throughout the year. Contagious issue 32. www.ikea.com ASOS / Scan to Shop British AR specialists Aurasma have been busy this year adding clouds of digital content and interactive functionality to a range of print publications from Tesco’s Real Food magazine to the entire September edition of American GQ. Contagious’ favourite was the ASOS Scan to Shop app, which enables the 450,000 UK subscribers of the retailer’s monthly magazine to access additional video content, product information, unlock exclusive offers and purchase items directly from the pages. bit.ly/scan-to-shop-itunes bit.ly/scan-to-shop-play www.aurasma.com Shortlist Magazine / Meanwhile, UK-based Shortlist Magazine partnered with AR company Blippar, which is reported to have more than 350,000 users in the UK, to create a special interactive gaming edition that featured a playable AR version of a 1980s computer game on the cover. Inside the magazine, exclusive video interviews, interactive polls, competitions and podcasts could be experienced on a phone via Blippar. Users could also ‘blipp to buy’ items straight from the pages of the magazine. Blippar recorded 229,178 blipps of the issue from more than 50,000 unique readers, who viewed and played with interactive content for over six minutes each, on average. blippar.com MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf 42
etail / shopping gets connected In Burberry’s majestic new retail space, it was the screen – not in cinematic portrait format, but iPadesque landscape – that epitomised the convergence of online and offline shopping in 2012. This year saw retailers bring social, mobile and web into the physical space, embedding products with RFID chips, sensors to detect shoppers and personalise content, frictionless payment, and layers of online functionality via mobile apps and services. MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf 43
Page 2 and 3: 04 06 10 13 16 19 23 27 30 Introduc
Page 4 and 5: Contagious / Introduction By Paul K
Page 6 and 7: MoveMents / evolution and eMpowerMe
Page 8 and 9: MoveMents / evolution and eMpowerMe
Page 10 and 11: purpose / playing a role in society
Page 12 and 13: MoveMents the new world order Banco
Page 14 and 15: Marketing as service design / utili
Page 16 and 17: divine data / insight by nuMbers If
Page 18 and 19: divine data / insight by nuMbers ma
Page 20 and 21: technology / big battles, sMall vic
Page 22 and 23: technology / big battles, sMall vic
Page 24 and 25: design / personalised play Photo /
Page 26 and 27: design / personalised play Mirai Ni
Page 28 and 29: 28 social business / adopting an op
Page 30 and 31: iMage sharing / the year of the pho
Page 32 and 33: iMage sharing / the year of photo S
Page 34 and 35: aMplified live / enhance capture an
Page 36 and 37: screen grabs / creating, sharing, w
Page 38 and 39: 38 screen grabs / creating, sharing
Page 40 and 41: augMented Media / layering content
Page 44 and 45: etail / shopping gets connected Why
Page 46 and 47: etail / shopping gets connected Bur
Page 48 and 49: personalisation / here’s to you B
Page 50 and 51: the new loyalty/ services not scheM
Page 52 and 53: the new loyalty / services not sche
Page 54 and 55: payMent / the changing way we pay w
Page 56 and 57: sMall but perfectly forMed / little
Page 58 and 59: sbpf / little brands, big thinkers
Page 60 and 61: Most contagious awards / 2012 The M
Page 62 and 63: Published by Contagious Communicati

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