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MostContagious2012.pdf - Contagious Magazine

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sMall but<br />

perfectly forMed /<br />

little brands,<br />

big thinkers<br />

Although many established companies<br />

strive to act like a startup, the<br />

only genuine way to experience this<br />

kind of nimble, rapid and adaptive<br />

way of working is to actually launch<br />

a new venture.<br />

This section celebrates some of the<br />

great thinkers and agile disruptors that<br />

<strong>Contagious</strong> has featured this year.<br />

One sector-agnostic trait that many of<br />

the companies below have employed is<br />

the subscription model, which relies on<br />

cutting friction from more mundane purchases,<br />

and providing a fantastic service<br />

at a great price point.<br />

MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf<br />

56

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