MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
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personalisation /<br />
here’s to you<br />
Bank of America / BankAmeriDeals<br />
In an initiative that is not only personalised, but frictionless too, Bank<br />
of America launched a new deals service, BankAmeriDeals, which<br />
gives customers targeted discounts and offers at the stores and<br />
restaurants they regularly visit. Customers accept the offers they<br />
want and typically receive a discount through their online banking<br />
service. When they make a purchase in-store with a Bank of America<br />
debit or credit card, they don’t even need to hand over a coupon:<br />
the cash is automatically refunded into their account the next<br />
month. This eliminates the need for physical coupons or any additional<br />
interaction with individual retailers, as well as fulfilling Bank<br />
of America’s objectives to increase account and card activity and<br />
reinforce existing customer relationships. <strong>Contagious</strong> 30.<br />
www.bankofamerica.com<br />
Ones to Watch /<br />
Where is personalisation headed? Ford’s partnership with locationaware<br />
alerts startup Roximity shows how collaboration is bringing<br />
convenience: Ford drivers can now benefit from a personalised incar<br />
service which sends – via their dashboard’s telemetry system –<br />
notifications of nearby deals that tally with their particular interests.<br />
When better to serve deals than when you’re close, and mobile?<br />
On that note, expect Google Now to gather momentum. The<br />
search giant’s personal assistant incorporates data from your browsing<br />
history, location and time of day to help you plan your life better.<br />
Google Now might even suggest a gym visit in your lunch hour, or<br />
an alternative commuter route to avoid a delay (<strong>Contagious</strong> 33).<br />
Meanwhile, Google Field Trip offers an unprompted personalised<br />
history lesson about the places around you via your smartphone.<br />
However, you can moderate how much or how little it serves up, limiting<br />
it to just restaurant reviews, for instance. This is pivotal to personalisation:<br />
the brands that allow the users to control how, when<br />
and with what they are targeted will be 2013’s success stories.<br />
beta.roximity.com<br />
www.google.com/landing/now<br />
tinyurl.com/Google-Field-Trip<br />
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf<br />
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