MostContagious2012.pdf - Contagious Magazine

MoveMents /
evolution and
eMpowerMent
As we pound towards the finish line of
2012, we can finally glance back on the
landmark events, movements and socioeconomic
shifts that have shaped the last
12 months.
We’ll try and save you the blood and sweat but
we can’t guarantee not to tear up a little when
replaying the collective glory of the Olympic
Games or Obama’s choking speech to his victorious
campaign staff… but more on that later.
In 2011, we described how the torrent of information,
collaboration and distribution afforded by
the web was putting pressure not just on global
industries, but also on governments and established
social infrastructures. This year may have
been less riotous, but it hasn’t failed to present
significant fodder for the increasingly connected,
enlightened and empowered world to sink its
tweet-sharpened teeth into. So let’s begin…
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf
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