MostContagious2012.pdf - Contagious Magazine

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Published by Contagious Communications Writers / Lucy Aitken, Sheelin Conlon, Katrina Dodd, Emily Hare, Patrick Jeffries, Alex Jenkins, Arwa Mahdawi, Georgia Malden, Chloe Markowicz, Nick Parish, Gina Rembe, Will Sansom, Dan Southern, Ed White Editors / Emily Hare, Paul Kemp-Robertson, Georgia Malden Research/Production / Sian Bateman, Laura Parsons Design / Dean Dorat, Smita Mistry Design concept / Art direction / Garvin Hirt, FLOK Design, www.flokdesign.com Contagious Communications is a leading global news and intelligence authority at the intersection of marketing and communications, consumer culture and technology. Contagious / Dunstan House, 14a St Cross Street, London EC1N 8XA, UK Contagious / 435 Hudson Street, 8th Floor, New York, NY 10014, USA www.contagiousmagazine.com www.mostcontagious.com @contagious No parts of this publication may be reproduced, copied or transmitted in any form or by any means stored in any information storage or retrieval system without the publisher’s written permission. Where source material has been reproduced the copyright remains the property of the copyright owner and material may not be reproduced in any form whatsoever without the owner’s prior consent. MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf 62
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04 06 10 13 16 19 23 27 30 Introduc
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Contagious / Introduction By Paul K
Page 6 and 7:
MoveMents / evolution and eMpowerMe
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MoveMents / evolution and eMpowerMe
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purpose / playing a role in society
Page 12 and 13: MoveMents the new world order Banco
Page 14 and 15: Marketing as service design / utili
Page 16 and 17: divine data / insight by nuMbers If
Page 18 and 19: divine data / insight by nuMbers ma
Page 20 and 21: technology / big battles, sMall vic
Page 22 and 23: technology / big battles, sMall vic
Page 24 and 25: design / personalised play Photo /
Page 26 and 27: design / personalised play Mirai Ni
Page 28 and 29: 28 social business / adopting an op
Page 30 and 31: iMage sharing / the year of the pho
Page 32 and 33: iMage sharing / the year of photo S
Page 34 and 35: aMplified live / enhance capture an
Page 36 and 37: screen grabs / creating, sharing, w
Page 38 and 39: 38 screen grabs / creating, sharing
Page 40 and 41: augMented Media / layering content
Page 42 and 43: 42 augMented Media / layering conte
Page 44 and 45: etail / shopping gets connected Why
Page 46 and 47: etail / shopping gets connected Bur
Page 48 and 49: personalisation / here’s to you B
Page 50 and 51: the new loyalty/ services not scheM
Page 52 and 53: the new loyalty / services not sche
Page 54 and 55: payMent / the changing way we pay w
Page 56 and 57: sMall but perfectly forMed / little
Page 58 and 59: sbpf / little brands, big thinkers
Page 60 and 61: Most contagious awards / 2012 The M
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