MostContagious2012.pdf - Contagious Magazine

More documents

Recommendations

Info

sbpf / little brands, big thinkers Who Gives A Crap / One of the most remarkable projects arising from crowdfunding platform Indiegogo this year is Who Gives A Crap, a subscription-based toilet paper brand making a direct attempt to solve sanitation issues by donating 50% of its profits to help build waste facilities in the developing world. The company was first established in late 2010 by social entrepreneur Simon Griffiths, former Method designer Daniel Alexander and strategist Jehan Ratnatunga. Who Gives A Crap has successfully proven that a commodity product like toilet paper does not need to be dull and fluffy, or without a grander sense of purpose. The company raised AU$66,548 (US$69,000) in just 50 hours in July 2012, partially thanks to Griffiths staging a ‘sit in’, live-streaming himself on the toilet until the company hit its funding goal. The organisation is currently taking pre-orders from Australia and the US. Contagious 33. whogivesacrap.org Percolate / How often have you been annoyed by bland and generic posts on a brand’s social media pages along the lines of ‘Like this funny cat video if you also like cats’? Branded content has been one of the most hotly discussed topics in ad land this year. Percolate, a New York startup founded by former Barbarian Group strategy director Noah Brier and former VP of publishing at Federated Media James Gross, has developed smart algorithms to help blue chip clients source brand-relevant content, from interesting studies to sector-specific news. This then enables brands to use this content as the basis for their messages across social media, helping them navigate the potentially tricky waters in a more relevant and meaningful way. Percolate received $1.5m in funding late last year and secured another $9m, in November. We’re looking forward to seeing what Percolate will get up to next, given that 90% of respondents to a content marketing survey by Econsultancy (October 2012) said that branded content will become increasingly important over the next 12 months. Contagious 33. percolate.com Dollar Shave Club / Dollar Shave Club burst onto the subscription services scene with a standout convenience service that skilfully does away with the hassle and cost of buying razors. Its witty launch video featuring charismatic cofounder and improv comic Michael Dubin clocked up more than seven million views while challenging the big players in the male grooming market (‘Do you like spending $20 a month on brand-name razors? Nineteen go to Roger Federer.’). After receiving initial funding of $1.1m in March this year, Dollar Shave Club secured an additional $9.8m in November. Given the monthly subscription options at $1, $6 or $9, this is a great vote of confidence for the company and its founders Dubin and Mark Levine. Contagious 33. www.dollarshaveclub.com Raspberry Pi / Raspberry Pi was cited as a ‘one to watch’ in the technology section of 2011’s Most Contagious report before its release. Since going on general sale in February, the credit-card sized computer has been stocked by major high street electronics retailers and is expected to sell more than one million units by February 2013. Founder Eben Upton’s Cambridge-based organisation aimed to address a decline in uptake of computer science classes in schools by developing a programmable mini computer that could easily be wiped and rebooted. Since its launch the device has featured in hack days from Scotland to SXSW, rebooting maker culture. Raspberry Pi has been approached by hospitals and museums; developing countries are hoping to benefit from the device thanks to its low cost (between $25- 35) and ease of use. The registered charity reports that some universities are providing their freshmen with a Raspberry Pi whilst even seven-year-olds are using it to program games themselves. www.raspberrypi.org MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf 58
Get Contagious’ thinking in your life next year for only £740 Subscribe to Contagious Magazine before 11 January 2013 and enjoy a 25% discount off the normal price of £985 Your subscription will include four issues of the award-winning quarterly magazine, online access to the Contagious Magazine archive and access to our multi-platform app. Contagious / Full of tomorrow Visit www.contagiousmagazine.com/shop to take advantage of this offer. Offer ends on the 11 January 2013
Page 2 and 3:
04 06 10 13 16 19 23 27 30 Introduc
Page 4 and 5:
Contagious / Introduction By Paul K
Page 6 and 7:
MoveMents / evolution and eMpowerMe
Page 8 and 9: MoveMents / evolution and eMpowerMe
Page 10 and 11: purpose / playing a role in society
Page 12 and 13: MoveMents the new world order Banco
Page 14 and 15: Marketing as service design / utili
Page 16 and 17: divine data / insight by nuMbers If
Page 18 and 19: divine data / insight by nuMbers ma
Page 20 and 21: technology / big battles, sMall vic
Page 22 and 23: technology / big battles, sMall vic
Page 24 and 25: design / personalised play Photo /
Page 26 and 27: design / personalised play Mirai Ni
Page 28 and 29: 28 social business / adopting an op
Page 30 and 31: iMage sharing / the year of the pho
Page 32 and 33: iMage sharing / the year of photo S
Page 34 and 35: aMplified live / enhance capture an
Page 36 and 37: screen grabs / creating, sharing, w
Page 38 and 39: 38 screen grabs / creating, sharing
Page 40 and 41: augMented Media / layering content
Page 42 and 43: 42 augMented Media / layering conte
Page 44 and 45: etail / shopping gets connected Why
Page 46 and 47: etail / shopping gets connected Bur
Page 48 and 49: personalisation / here’s to you B
Page 50 and 51: the new loyalty/ services not scheM
Page 52 and 53: the new loyalty / services not sche
Page 54 and 55: payMent / the changing way we pay w
Page 56 and 57: sMall but perfectly forMed / little
Page 60 and 61: Most contagious awards / 2012 The M
Page 62 and 63: Published by Contagious Communicati
show all

MostContagious2012.pdf - Contagious Magazine

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?