MostContagious2012.pdf - Contagious Magazine

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Most contagious awards / 2012 The Most Contagious awards are bestowed by Contagious. The criteria are simple. They are awarded for ideas and innovations that the Contagious editorial team have judged to be the world’s most contagious ideas of the year in key business categories. Winners / Most Contagious Purpose / Safaricom / Daktari 1525 Agency / Squad Digital, Nairobi www.safaricom.co.ke Most Contagious Technology / Google / Project Glass plus.google.com/+projectglass/posts Most Contagious Design / Heatherwick Studio / Olympic Cauldron www.heatherwick.com Most Contagious Retail / Audi City Agencies / Razorfish, SapientNitro, Designit, RTT, Valtech microsites.audi.com/audi-city/en/index.html Most Contagious Story of the Year / Red Bull Stratos / Mission to the Edge of Space Red Bull Media House, Riedel Communications, Wuppertal, Flightline Films, Las Vegas, 3G Communications, Glen Burnie www.redbullstratos.com Small But Perfectly Formed (Company Award) / Raspberry Pi Foundation www.raspberrypi.org Nominations Purpose / Renault MOBILIZ, Safaricom Daktari 1525, Tata Docomo BloodLine Club Technology / Baxter (Rethink Robotics), Google Project Glass, Leap Motion, Nike FuelBand, Ouya (Boxer8) Design / ABSOLUT Unique, Cooled Conservatories (Wilkinson Eyre), Disney D-Tech Me, Olympic Cauldron (Heatherwick Studio), Tesla S Retail / Audi City, Magazine Você (Magazine Luiza), Topshop Unique, Neiman Marcus NM Service App Small But Perfectly Formed / Dollar Shave Club, Hiut Denim, Raspberry Pi Foundation, Sir Richard’s, Percolate, Who Gives a Crap MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf 60
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf 61
Page 2 and 3:
04 06 10 13 16 19 23 27 30 Introduc
Page 4 and 5:
Contagious / Introduction By Paul K
Page 6 and 7:
MoveMents / evolution and eMpowerMe
Page 8 and 9:
MoveMents / evolution and eMpowerMe
Page 10 and 11: purpose / playing a role in society
Page 12 and 13: MoveMents the new world order Banco
Page 14 and 15: Marketing as service design / utili
Page 16 and 17: divine data / insight by nuMbers If
Page 18 and 19: divine data / insight by nuMbers ma
Page 20 and 21: technology / big battles, sMall vic
Page 22 and 23: technology / big battles, sMall vic
Page 24 and 25: design / personalised play Photo /
Page 26 and 27: design / personalised play Mirai Ni
Page 28 and 29: 28 social business / adopting an op
Page 30 and 31: iMage sharing / the year of the pho
Page 32 and 33: iMage sharing / the year of photo S
Page 34 and 35: aMplified live / enhance capture an
Page 36 and 37: screen grabs / creating, sharing, w
Page 38 and 39: 38 screen grabs / creating, sharing
Page 40 and 41: augMented Media / layering content
Page 42 and 43: 42 augMented Media / layering conte
Page 44 and 45: etail / shopping gets connected Why
Page 46 and 47: etail / shopping gets connected Bur
Page 48 and 49: personalisation / here’s to you B
Page 50 and 51: the new loyalty/ services not scheM
Page 52 and 53: the new loyalty / services not sche
Page 54 and 55: payMent / the changing way we pay w
Page 56 and 57: sMall but perfectly forMed / little
Page 58 and 59: sbpf / little brands, big thinkers
Page 62 and 63: Published by Contagious Communicati
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