MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
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augMented Media /<br />
layering content<br />
and utility<br />
Ninety nine years ago, German<br />
newspaper editor Wolfgang Riepl<br />
famously observed that new media<br />
doesn’t kill old media, but rather<br />
they converge.<br />
2012 saw a raft of mobile inventiveness<br />
in augmented reality and two-screen<br />
viewing behaviours. Smartphones are<br />
creating exciting new ways for brands<br />
to redraw the traditional purchase funnel<br />
for TV and print by adding contextual<br />
layers of information, utility and entertainment<br />
in real time. The promise for brands<br />
is, ultimately, cutting the time and friction<br />
between awareness and purchase to<br />
almost nothing.<br />
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf<br />
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