MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
MostContagious2012.pdf - Contagious Magazine
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aMplified live /<br />
enhance, capture<br />
and share<br />
This year’s Olympics, the first<br />
‘social games’ (see Movements<br />
section) showed how audiences are<br />
increasingly creating and sharing<br />
content during live events.<br />
This kind of user-created activity can<br />
be amplified to heighten the experience<br />
of the people at the venue, as well as<br />
enabling them to share and amplify<br />
that experience to their wider social<br />
networks. Brands are now recognising<br />
that these additional, participatory layers<br />
can have a powerful impact on their<br />
businesses, and are starting to provide<br />
consumers with tools to heighten,<br />
capture and broadcast live experiences.<br />
It’s still early days for the Amplified Live<br />
trend, but below are some cases that<br />
should inspire wider creativity in this<br />
area in 2013.<br />
MOVEMENTs purpose sErVicE data technology design social biz sharing amplified screens augmented retail personalise new loyalty payment sbpf<br />
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