Conference Sessions - Jesse H. Jones Graduate School of ...
Conference Sessions - Jesse H. Jones Graduate School of ...
Conference Sessions - Jesse H. Jones Graduate School of ...
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Session Index<br />
Thursday, 8:30am - 10:00am<br />
TA01 Marketing Science Institute I<br />
TA02 Google WPP Award Papers<br />
TA03 Internet<br />
TA04 Bayesian Econometrics I: Methods & Application<br />
TA05 New Product I: Introduction<br />
TA06 Competition I: Measuring the Impact <strong>of</strong> Competition<br />
in Retail Markets I<br />
TA07 ASA Special Session on the Marketing-Statistics Interface – I<br />
TA08 Innovation I: Open Innovation<br />
TA09 Promotions I<br />
TA10 Consumer Behavior: Perceptions<br />
TA11 Direct Marketing<br />
TA12 Branding<br />
TA13 Quantifying the Pr<strong>of</strong>it Impact <strong>of</strong> Marketing I<br />
TA14 Customers’ Willingness-to-pay Research<br />
TA15 B2B: Relationships<br />
Thursday, 10:30am - 12:00pm<br />
TB01 Marketing Science Institute II<br />
TB02 Empirical Modeling<br />
TB03 Social Networks and Pr<strong>of</strong>itability<br />
TB04 Bayesian Econometrics II: Methods & Application<br />
TB05 New Product II: Diffusion<br />
TB06 Competition II : More on Measuring the Impact in<br />
Retail Markets<br />
TB07 ASA Special Session on the Marketing-Statistics Interface – II<br />
TB08 Innovation II<br />
TB09 Promotions II<br />
TB10 Decision Making<br />
TB11 Response to Advertising<br />
TB12 Brand Identity<br />
TB13 Quantifying the Pr<strong>of</strong>it Impact <strong>of</strong> Marketing II<br />
TB14 Dynamic Pricing Issues<br />
Thursday, 1:30pm - 3:00pm<br />
TC01 Choice I: New Models <strong>of</strong> …<br />
TC02 Online Advertising - I<br />
TC03 Internet: Social Influence<br />
TC04 Econometric Methods I: General<br />
TC05 New Product III: Adoption<br />
TC06 Competition III: General<br />
TC07 ASA Special Session on the Marketing-Statistics Interface – III<br />
TC08 Innovation III<br />
TC09 Promotions III<br />
TC10 Consumer Behavior<br />
TC11 Advertising Strategy<br />
TC12 Brand Equity<br />
TC13 Quantifying the Pr<strong>of</strong>it Impact <strong>of</strong> Marketing III<br />
TC14 Consumer Responses to Pricing<br />
TC15 CRM I: Customer Lifetime Value<br />
98<br />
Thursday, 3:30pm - 5:00pm<br />
TD01 Choice II: Effects on ...<br />
TD02 Online Advertising - II<br />
TD03 Internet: Car Buying<br />
TD04 Econometric Methods II: General<br />
TD05 New Product IV: Strategy<br />
TD06 Competition IV: Quality<br />
TD07 Services<br />
TD08 Innovation IV<br />
TD09 Retailing I: General<br />
TD10 Consumer Behavior: Decision Making<br />
TD11 Advertising Content<br />
TD12 Bidding<br />
TD13 Quantifying the Pr<strong>of</strong>it Impact <strong>of</strong> Marketing IV<br />
TD14 Pricing and Competition<br />
TD15 CRM II: Customer Loyalty<br />
Friday, 8:30am - 10:00am<br />
FA01 Choice III: More Effects on …<br />
FA02 UGC-I (The Evolution and Impact <strong>of</strong> Online Opinions)<br />
FA03 Internet: Customer Response<br />
FA04 Dynamic Models I<br />
FA05 New Product V: Design & Development<br />
FA06 Channels I: General<br />
FA07 Panel Session: Cases? Projects? Simulations? Problem Sets?<br />
What’s the Best Way to Teach Marketing Science?<br />
FA08 The Long Run Consequences <strong>of</strong> Short Run Decisions I<br />
FA09 Retailing II: General<br />
FA10 Measurement Issues<br />
FA11 Using Endorsers in Advertising<br />
FA12 Aesthetics<br />
FA13 Marketing Finance Interface I<br />
FA14 Pricing and Consumer Behavior<br />
FA15 CRM IV: Customer Loyalty<br />
Friday, 10:30am - 12:00pm<br />
FB01 Choice IV: Market Structure & Substitution<br />
FB02 UGC-II (Quest for Comprehension and Integration)<br />
FB03 Internet Relationship<br />
FB04 Dynamic Models II<br />
FB05 Game Theory I: Decisions Under Limited Information<br />
FB06 Channels II: Relationship Management<br />
FB07 Panel Session: Collaborative Research: Reasons Why,<br />
Difficulties and Potential Models (Data Base Sharing<br />
and Prospective Meta Analysis<br />
FB08 The Long Run Consequences <strong>of</strong> Short Run Decisions II<br />
FB09 Retailing III: Competition<br />
FB10 Bayesian Applications<br />
FB11 Salesforce I<br />
FB12 Internet: Unique Topics<br />
FB13 Marketing Finance Interface II<br />
FB14 Pricing Research<br />
FB15 CRM III: Customer Loyalty