Conference Sessions - Jesse H. Jones Graduate School of ...

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Session Index Thursday, 8:30am - 10:00am TA01 Marketing Science Institute I TA02 Google WPP Award Papers TA03 Internet TA04 Bayesian Econometrics I: Methods & Application TA05 New Product I: Introduction TA06 Competition I: Measuring the Impact of Competition in Retail Markets I TA07 ASA Special Session on the Marketing-Statistics Interface – I TA08 Innovation I: Open Innovation TA09 Promotions I TA10 Consumer Behavior: Perceptions TA11 Direct Marketing TA12 Branding TA13 Quantifying the Profit Impact of Marketing I TA14 Customers’ Willingness-to-pay Research TA15 B2B: Relationships Thursday, 10:30am - 12:00pm TB01 Marketing Science Institute II TB02 Empirical Modeling TB03 Social Networks and Profitability TB04 Bayesian Econometrics II: Methods & Application TB05 New Product II: Diffusion TB06 Competition II : More on Measuring the Impact in Retail Markets TB07 ASA Special Session on the Marketing-Statistics Interface – II TB08 Innovation II TB09 Promotions II TB10 Decision Making TB11 Response to Advertising TB12 Brand Identity TB13 Quantifying the Profit Impact of Marketing II TB14 Dynamic Pricing Issues Thursday, 1:30pm - 3:00pm TC01 Choice I: New Models of … TC02 Online Advertising - I TC03 Internet: Social Influence TC04 Econometric Methods I: General TC05 New Product III: Adoption TC06 Competition III: General TC07 ASA Special Session on the Marketing-Statistics Interface – III TC08 Innovation III TC09 Promotions III TC10 Consumer Behavior TC11 Advertising Strategy TC12 Brand Equity TC13 Quantifying the Profit Impact of Marketing III TC14 Consumer Responses to Pricing TC15 CRM I: Customer Lifetime Value 98 Thursday, 3:30pm - 5:00pm TD01 Choice II: Effects on ... TD02 Online Advertising - II TD03 Internet: Car Buying TD04 Econometric Methods II: General TD05 New Product IV: Strategy TD06 Competition IV: Quality TD07 Services TD08 Innovation IV TD09 Retailing I: General TD10 Consumer Behavior: Decision Making TD11 Advertising Content TD12 Bidding TD13 Quantifying the Profit Impact of Marketing IV TD14 Pricing and Competition TD15 CRM II: Customer Loyalty Friday, 8:30am - 10:00am FA01 Choice III: More Effects on … FA02 UGC-I (The Evolution and Impact of Online Opinions) FA03 Internet: Customer Response FA04 Dynamic Models I FA05 New Product V: Design & Development FA06 Channels I: General FA07 Panel Session: Cases? Projects? Simulations? Problem Sets? What’s the Best Way to Teach Marketing Science? FA08 The Long Run Consequences of Short Run Decisions I FA09 Retailing II: General FA10 Measurement Issues FA11 Using Endorsers in Advertising FA12 Aesthetics FA13 Marketing Finance Interface I FA14 Pricing and Consumer Behavior FA15 CRM IV: Customer Loyalty Friday, 10:30am - 12:00pm FB01 Choice IV: Market Structure & Substitution FB02 UGC-II (Quest for Comprehension and Integration) FB03 Internet Relationship FB04 Dynamic Models II FB05 Game Theory I: Decisions Under Limited Information FB06 Channels II: Relationship Management FB07 Panel Session: Collaborative Research: Reasons Why, Difficulties and Potential Models (Data Base Sharing and Prospective Meta Analysis FB08 The Long Run Consequences of Short Run Decisions II FB09 Retailing III: Competition FB10 Bayesian Applications FB11 Salesforce I FB12 Internet: Unique Topics FB13 Marketing Finance Interface II FB14 Pricing Research FB15 CRM III: Customer Loyalty
Friday, 1:30pm - 3:00pm FC01 Choice V: Empirical Results FC02 UGC-III (Content and Impact) FC03 Analytic Models of Online Behavior FC04 Structural Models I FC05 Game Theory II: Market Entry FC06 Channels III: Competition FC07 New Directions in Word of Mouth FC08 Dynamic Models in Marketing FC09 Retailing IV: Competition FC10 Segmentation FC11 Salesforce II FC12 Word of Mouth and Marketing Strategy FC13 Financial Decision Making FC14 Price Discounting FC15 CRM V: Customer Satisfaction Friday, 3:30pm - 5:00pm FD01 Choice VI: Applications FD02 UGC-IV (Content and Impact) FD03 Online Search FD04 Structural Models II FD05 Game Theory III: General FD06 Channels V: Strategy FD07 Meet the Editors Marketing Science/Management Science FD08 Managerial Myopia and Real Activity Mis-Management: Consequences for Marketing and Firm Performance FD09 Retailing V: Location Decisions FD10 Survey Research FD11 Sports and Fashion FD12 Models of Word of Mouth Processes FD13 Network Effects FD14 Marketing Strategy I: General FD15 CRM VI: Customer Satisfaction 99 Saturday, 8:30am - 10:00am SA01 Conjoint Analysis: Improving the Process SA02 Twitter and Social Media SA03 Effects of Online Medium on Consumer Behavior SA04 Structural Models III SA05 Game Theory IV: Signaling SA06 Channels VI: General SA07 Entertainment Marketing I: Movies SA08 Continous-Time Marketing SA09 Retailing VI: Auto Industry SA10 Health Care Marketing I SA11 Social Influence I SA12 Online Word of Mouth Research SA13 Private Labels I: General SA14 Marketing Strategy II: Firm Performance SA15 CRM VII: Customer Equity Saturday, 10:30am - 12:00pm SB01 Advertising: Strategy SB02 Social Networks SB03 Online Consumer Behavior SB04 Product Management: General SB05 Game Theory V: General SB06 Improving Efficiency in Marketing Negotiations SB07 Entertainment Marketing II SB08 Privacy and Marketing SB09 International Marketing I: General/Emerging Markets SB10 Health Care Marketing II SB11 Social Influence II SB13 Private Labels II: Effect on the Distribution Channel SB14 Marketing Strategy III: General SB15 CRM VIII: Customer Lifetime Value Saturday, 1:30pm - 3:00pm SC01 Advertising and Two Sided Markets SC02 Auctions and Pricing SC03 Meet the Editor: Journal of Service Research SC04 Unique Topics 2 SC06 Consumer Preferences SC07 Entertainment Marketing III SC09 International Marketing II SC13 Private Labels III: Effect on Market Shares SC14 Marketing Strategy IV: Firm Performance
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3 - The Impact of Free-trial Promot
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Thursday, 3:30pm - 5:00pm ■ TD01
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2 - What You Don’t Know Can’t H
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■ TD12 Champions Center II Biddin
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while maintaining market growth rat
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knowledge. However, buyers with a h
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■ FA07 Founders I Panel Session:
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ecoming more acceptable, the dilemm
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2 - Choosing the Right Plan? Asymme
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4 - A Framework for Unifying Differ
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Page 49 and 50: 3 - Money-back Guarantees: The Grea
Page 51 and 52: 2 - The Impact of Consulting on Buy
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Page 55 and 56: 4 - Green Lifestyle Adoption: Shopp
Page 57 and 58: 2 - Determining Consumers’ Discou
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Page 61 and 62: 2 - One-stop Shopping: A Double Edg
Page 63 and 64: 3 - Which Link to Click - Sponsored
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Page 67 and 68: 2 - A Machine Learning Approach to
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