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Gasoline Price Changes - Federal Trade Commission

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$ Bans on Self-Service Sales Appear to Raise <strong>Gasoline</strong> <strong>Price</strong>s.<br />

THE DYNAMIC OF SUPPLY, DEMAND, AND COMPETITION<br />

New Jersey and Oregon ban self-service sales, thus requiring consumers to buy gasoline<br />

bundled with services that may increase costs – that is, having staff available to pump the<br />

gasoline. Some experts have estimated that self-service bans alone cost consumers between<br />

$0.02 to $0.05 per gallon.<br />

$ Bans on Below-Cost Sales Appear to Raise <strong>Gasoline</strong> <strong>Price</strong>s.<br />

About 11 states have a type of below-cost sales or minimum mark-up laws, which<br />

typically either prohibit a gas station from making sales below a certain defined cost or require a<br />

gas station to charge a minimum amount above its wholesale gasoline cost. These laws are<br />

likely to harm consumers by depriving them of the lower prices that more efficient (e.g., high<br />

volume) gas stations can charge.<br />

$ Differences in Vertical Relationships Influence How <strong>Gasoline</strong> Arrives and Is Sold at<br />

Retail Stations. The Relative Importance of Different Distribution Systems Varies from<br />

Region to Region Across the Country, with the West Coast Showing a Relatively High<br />

Degree of Integration Between Refining and Marketing as Compared to Other Regions.<br />

The degree to which one company will perform all or only some of the steps involved in<br />

refining and marketing gasoline varies among companies. A refiner that is integrated with its<br />

own distribution system may set up a direct distribution system under which it supplies gasoline<br />

to (1) retail sites that it owns and operates, also known as “company-owned-and-operated<br />

stations;” (2) retail outlets that are owned by the refiner, but operated by independent lesseedealers;<br />

and (3) retail outlets that are owned and operated by independent “open” dealers that sell<br />

company-branded product. An integrated refiner’s wholesale price for company-owned-andoperated<br />

stations is a non-public, internal transfer price. When an integrated refiner supplies<br />

retail outlets owned by the refiner but operated by independent lessee-dealers, or owned and<br />

operated by independent “open” dealers, it charges the “dealer tank wagon” (DTW) price to the<br />

dealer.<br />

Alternatively, an integrated or independent refiner may use a jobber distribution system.<br />

A jobber, which may be brand-name, unbranded, or both, 7 buys gasoline at the terminal rack and<br />

then delivers the gasoline to (1) stations that it owns and operates; (2) stations that it owns but<br />

leases to third parties; and (3) stations that are independently owned and operated. 8 Jobbers pay<br />

a “wholesale rack price” for their gasoline purchases, although other contractual terms may also<br />

affect the net price. Jobbers may switch brands if alternatives are available.<br />

Compared to the nation as a whole, the Midwest, the Gulf Coast, and the Rocky<br />

Mountain states distribute more wholesale gasoline at the rack through jobbers than through<br />

DTW sales or internal transfers. The East Coast also distributes the majority of its wholesale<br />

gasoline at the rack through jobbers, although DTW sales have more importance in the New<br />

EXECUTIVE SUMMARY xv

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