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Gasoline Price Changes - Federal Trade Commission

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THE DYNAMIC OF SUPPLY, DEMAND, AND COMPETITION<br />

$ Since 1973, Production Decisions by OPEC Have Been a Very Significant Factor in the<br />

<strong>Price</strong>s That Refiners Pay for Crude Oil.<br />

The Organization of Petroleum Exporting Countries (OPEC) is a cartel designed<br />

specifically to coordinate output decisions and to affect world crude oil prices. 5 Beginning with<br />

OPEC’s first successful assertion of market power in 1973-1974, market forces no longer were<br />

the sole determinant of the world price of crude oil. At that time, OPEC members agreed to limit<br />

how much crude oil they would produce and to embargo the sale of crude oil to the U.S. OPEC<br />

members adhered to the production limits and, when OPEC lifted the embargo six months later,<br />

crude oil prices had tripled from $4 to $12 per barrel.<br />

The degree of OPEC’s success in raising crude oil prices has varied over time. OPEC<br />

members can be tempted to “cheat” and sometimes sell more crude oil than specified by OPEC<br />

limits. Higher world crude prices due to OPEC’s actions increased the incentives to search for<br />

oil in other areas, and crude supplies from non-OPEC members such as Canada, the United<br />

Kingdom, and Norway have increased significantly. In 2003, almost 30 years after the first oil<br />

embargo, OPEC’s total crude production was about the same as in 1974, but accounted for only<br />

38 percent of world crude production, as compared to 52 percent of world crude oil production in<br />

1974. Another countervailing force against higher crude prices has been new technologies that<br />

aid in finding new oil fields and lowering extraction costs.<br />

Nonetheless, OPEC still produces a large enough share of world crude oil to exert market<br />

power and strongly influence the price of crude oil when OPEC members adhere to their<br />

assigned production quotas. Especially when demand surges unexpectedly, as in 2004, OPEC<br />

decisions on whether to increase supply to meet demand can have a significant impact on world<br />

crude oil prices.<br />

$ Over the Past Two Decades, the Demand for Crude Oil Has Grown Significantly.<br />

The demand for crude oil depends on the demand for refined products, such as gasoline,<br />

diesel fuel, jet fuel, and heating oil. Since 1982, gasoline has accounted for 49 to 53 percent of<br />

the daily consumption of all petroleum products. Crude oil consumption has fallen during some<br />

periods over the past 30 years, partially in reaction to higher prices and federal laws such as<br />

requirements to increase the fuel efficiency of cars. <strong>Gasoline</strong> consumption in the U.S. fell<br />

significantly between 1978 and 1982, and remained lower during the 1980s than it had been at<br />

the beginning of 1978. See Figure 3-6, supra.<br />

Overall, however, the long-run trend is toward significantly increased demand for crude<br />

oil. Over the last 20 years, average daily U.S. consumption of all refined petroleum products<br />

increased on average by 1.5 percent per year, leading to a total increase of 30 percent. As a<br />

result, worldwide demand for crude increased by 27 percent between 1988 and 2004. One would<br />

EXECUTIVE SUMMARY v

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