RESPONSE - Insead

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Recommendations Recommendations for policy and standards 4.Performance Measures CSR performance indicators or sustainability performance indicators Reward systems (in general and related to CSR) Management systems focused on CSR (e.g. environmental management systems and occupational health) and supporting internal documentation Official international standards (ISO 14 000; GRI; AA1000; SA8000; etc.) If available: Balanced Scorecard (BSC), Objectives from MBO 5.Others CSR Training Handbooks etc Consulting reports on CSR External CSR reports related to your firm (NGOs, labor unions) Press releases on good and bad corporate citizenship behavior Case studies on CSR and other publications documenting the CSR history <strong>RESPONSE</strong>: understanding and responding to societal demands on corporate responsibility 100
Recommendations Recommendations for policy and standards Exhibit 2. Interview Protocol The Problem with Corporate Responsibility 1. Corporate responsibility has been the subject of debate all over the world. Multinationals companies, in particular, are subject to a growing amount of pressure from many different constituencies to change their behavior. How do you explain all this, why is this happening? The Definition of Corporate Responsibility 2. What do you think the responsibilities of multinationals towards society are? I would like to understand your personal view, not the “institutional” position at Company X. Why do you think that is the case? When is good “good enough”? Are there universal limits? Who defines these limits? The Relevance of Corporate Responsibility 3. How is corporate responsibility relevant for your daytoday work, how important an issue is it for you? (if he/she assigns any importance) Please, provide examples of how you integrate corporate responsibility issues in your daytoday work. 4. And for your organization, how relevant is it for the success of your company? Benchmarking 5. What is the corporate responsibility of firms within your sector? 6. Who are your main competitors? On a scale from 1 to 10, how would you position your company social performance vis a vis your competitors? 7. Does corporate responsibility play any role in competing within this sector? Is it a “strategic factor” for success? The Business Case for Corporate Responsibility 8. Some see responsible behavior as a pure cost factor. What do you think? 9. In such a case should your firm still engage in Corporate Responsibility? 10. (Name an example of responsible behavior that was to your competitive disadvantage). 11. Some see Corporate Responsibility as a source of competitive advantage. Can you name an example? If yes, please allocate 10 points in total between the following statements: Corporate Responsibility … … reduces firm risks … reduces costs and increases operating efficiency … helps our firm to sell more and at higher margins … is a source for new market opportunities 12. For which of the four categories can you give an example from your firm? The Firm’s Stakeholders 13. Name the most relevant stakeholders to whom you think your company or business unit is responsible. 14. Can you please draw a scheme of how you see the relationship between your company and these stakeholders? 15. How would you rank them on their impact on your company? 16. How would you rank them on your company’s impact on their wellbeing? 17. Let’s take them one at a time now: (repeat for each stakeholder) <strong>RESPONSE</strong>: understanding and responding to societal demands on corporate responsibility 101
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SIXTH FRAMEWORK PROGRAMME PRIORITY
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Contents Executive summary 6 1 Intr
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Tables Table 1. Typology of factors
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Executive summary Recommendations c
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Executive summary Recommendations l
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Executive summary Recommendations r
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Introduction Aims of this study “
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PART I: CSR AND COGNITIVE ALIGNMENT
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A model of cognitive alignment and
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Methodology Scope 3 Methodology 3.1
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Methodology Company case studies Th
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Methodology Case comparison Analysi
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Methodology CrossPair Comparison
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Findings: Managers’ understanding
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Findings: External factors and cogn
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Findings: External factors and cogn
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RESPONSE - Insead

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