RESPONSE - Insead

Methodology Introduction
8 Methodology
8.1 Introduction
Four in­company field experiments were designed and executed to assess the effectiveness of
different training approaches on the development of social consciousness and Socially Responsible
Behaviour (SRB) in individual managers. In this chapter, we present the measurements conducted
before and after each training intervention, the characteristics of the settings and of the interventions
identified, and the design executed in each setting.
8.2 Measurements
The assessment of the effectiveness of the training interventions was carried out via a web­based
questionnaire, which assembled several existing scales (in part or in total) dedicated to the empirical
evaluation of each of the theoretical variables in the model described above in Chapter 7.
Table 27 summarizes the scales utilized and the theoretical constructs operationalized. The 63 item
survey took about 30 minutes to complete 16 .
Table 27. Measurements of Social Consciousness and Socially Responsible Behaviour
16
Construct Components Test Psychological scales
Socially
Responsible
Behavior
Social
consciousness
Cognitive
rationales
Personal
values
Emotional
dispositions
­ Decision dilemma scenarios
­ ‘split the pie’ dilemma, with 3rd player
w/o veto right
­ Change in behavior for critical incidence
­ Rationales for choice on decision
dilemmas
­ Moral identity and reasoning
­ Perceptions of quality of decision­
making in organisational culture
­ Self­transcendence
­ Benevolence and universalism;
­ Openness to change vs conservatism
­ Affect
­ Empathy/sympathy
Control ­ Anxiety and stress levels
­ age, gender, religion, culture, job,
previous training, company culture,
geography
­ Multidimentional Ethics Scale
(Reidenbach & Robin, 1991)
­ Ultimatum game, 3 player
version
­ Critical Incidence
Experienced
­ Inglehard et al. (1990)
­ M.E.S. (above)
­ Moral identify scalee, Aguino
­ Org. culture scale
­ Schwartz (1992)’s scale on
personal values 17
­ Positive Affect / Negative
Affect Scale (PANAS) by
Watson & Clark, 1994)
­ Davies
­ State Trait Anxiety Inventory
(STAI) 18
The questionnaire itself is available for consultation. Please send a request to
Maurizio.zollo@insead.edu
17 Schwartz, S.H. 1992, The universal content and structure of values: Theoretical advances and
empirical tests in 20 countries. Advances in experimental social psychology, 25, 1­65.
18 Spielberger, C.D et al., 1970, STAI manual for the State–Trait Anxiety Inventory, Consulting
Psychologists Press, Palo Alto, CA (1970).
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