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RESPONSE - Insead

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Contents<br />

Executive summary 6<br />

1 Introduction 12<br />

PART I: CSR AND COGNITIVE ALIGNMENT 15<br />

2 A model of cognitive alignment and social performance 16<br />

3 Methodology 25<br />

4 Findings: Managers’ understandings of CSR (Objective 1) 32<br />

5 Findings: External factors and cognitive alignment (Objective 2) 45<br />

6 Findings: Internal factors and cognitive alignment (Objective 3) 51<br />

PART II: SOCIALLY RESPONSIBLE BEHAVIOUR 58<br />

7 A Model of Social Consciousness and Socially Responsible Behavior 59<br />

8 Methodology 64<br />

9 Findings: Developing Social Consciousness and SRB in Managers (Objective 4) 69<br />

PART III: CONCLUSIONS AND RECOMMENDATIONS 76<br />

10 Conclusions from study findings 77<br />

11 Recommendations 82<br />

<strong>RESPONSE</strong>: understanding and responding to societal demands on corporate responsibility

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