RESPONSE - Insead
RESPONSE - Insead
RESPONSE - Insead
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Recommendations: Recommendations for policy and standards 104<br />
Table 30. Step of the analysis calculations<br />
Action steps<br />
Assign ranking order<br />
positions of<br />
stakeholder types from<br />
interview responsense<br />
Examples<br />
Client Empl. Shareh. Suppliers Communities Client Empl Shareh Suppliers Comm.<br />
S1: 1 2 3 4 0 M1 1 2 5 3 4<br />
S2: 1 2 4 3 5 M2 2 1 3 0 4<br />
Standardization of the S1: 1 0,80 0,60 0,40 0 M1 1 0,80 0,20 0,60 0,40<br />
rankings (see formula<br />
above) S2: 1 0,80 0,40 0,60 0,20 M2 0,80 1 0,60 0 0,40<br />
Average of the<br />
standardized rankings<br />
across interviewees<br />
(managers or<br />
stakeholders)<br />
Cognitive Gap<br />
assessed for each<br />
stakeholder type as the<br />
difference bet.<br />
Managers’ and<br />
stakeholders’ average<br />
ranking<br />
Cognitive Gap for<br />
Company X: Average<br />
of cognitive gaps<br />
across all stakeholder<br />
types<br />
S 1 0,80 0,50 0,50 0,10 M 0,90 0,90 0,40 0,30 0,40<br />
SM 0,10 0,10 0,10 0,20 0,30<br />
Av.<br />
St<br />
15<br />
0,16<br />
<strong>RESPONSE</strong>: understanding and responding to societal demands on corporate responsibility