RESPONSE - Insead

Recommendations Recommendations for policy and standards
a. Evolution of CSR strategy
c. Links between business/CSR strategy
d. Internal processes for the development of CSR strategy (organisational structure, timeline
for decisions, link to budgeting)
e. CSR issues at focus: the evolution of the issues faced and the way they have been dealt
with, including examples
2. Structural Arrangements. Note: if no CSR group exist, describe how they are organized to
handle CSR activities (if existent), wherever it is in the company
a. Who are the people responsible for the various areas of CR (including environment)?
b. How are they organized? Who reports to whom within the CSR domain? Who reports to
whom outside the CSR area (other functions/levels)? Who did the structure evolve over
time?
c. The CSR budget they control: how large? How is it allocated (PR vs. Phylantrophy vs.
change processes)? How did it evolve over time? Who else outside the CSR group
controls budget/resources related to CSR activities/initiatives?
d. What backgrounds they have? How are they recruited in the group?
3. Initiatives
a. What do they actually do about each of the CSR issues? Study their initiatives and the
processes they might have put in place to handle each issue. Distinguish clearly between
ad­hoc/one­time initiatives and proposals to change/create stable processes. It makes a
huge difference in terms of embedding CSR in their operations.
b. Managements systems:
­ do they have an investment approval system that includes social impact criteria? Is
that reflected also in the IT systems?
­ reward systems: how are people motivated to integrate CSR in their activities?
­ employee training: how do people learn about CSR at this company?
c. Reporting on CSR: official standards (e.g. Global Compact, GRI, etc.), evolution of internal
and external communication in content and format of information
d. Processes for engaging with stakeholders: how do they do that? How often? How do they
motivate people to do that?
e. How are new issues formed and raised to the group’s attention? Split 10 points among:
4. Results
a. Rating agencies reports
b. Consultants’ reports
c. Stakeholder responses
­ unexpected fire­drills
­ the CSR group proactive search, internal (but not in the group)
­ signals captured by the group,
­ through stakeholder engagement processes
­ others?
d. The most positive/negative CSR experiences: why did those occur? How were they
handled? What would happen now?
e. Key CSR challenges over the next five years and the consequent expected evolution of the
CSR strategy
RESPONSE: understanding and responding to societal demands on corporate responsibility
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