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RESPONSE - Insead

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Recommendations: Recommendations for policy and standards 108<br />

Table D below shows the magnitude of average cognitive gaps for firms whose CSR activities are<br />

motivated to a significant degree by organisational values (split around the approximate median).<br />

Table D: Relation of organisational values (OV) with cognitive alignment<br />

Gap 1:<br />

Sequential<br />

order of<br />

stakeholders<br />

Gap 2:<br />

stakeholders<br />

impact on<br />

company<br />

Gap 3:<br />

company<br />

impact on<br />

stakeholder<br />

s<br />

HIGHER OV 27% 28% 33% 4%<br />

LOWER OV 22% 30% 31% 9%<br />

Gap 4: firm<br />

social<br />

performance<br />

The data shows no clear support for the proposition. Gaps 2 and 4 are supportive but Gap 1 and 3 go<br />

in the opposite direction. Future work is thus required to further probe this proposition.<br />

<strong>RESPONSE</strong>: understanding and responding to societal demands on corporate responsibility

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