1969 Cadillac - GM Heritage Center
1969 Cadillac - GM Heritage Center
1969 Cadillac - GM Heritage Center
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SPECIAL ORDERS<br />
THE SPECIAL REQUEST PROGRAM<br />
To accommodate individuals who may have a preference for a non-standard interior, a Special<br />
Request Order program is available.<br />
Under this plan, a special upholstery combination may be ordered to meet the specifications<br />
of the most discriminating customer. This is another example of <strong>Cadillac</strong>'s long established tradition<br />
of "serving customer needs." Although most customers will select one of the 205 standard<br />
trim options, the fact that a special upholstery can be ordered contributes to the enhancement<br />
of <strong>Cadillac</strong>'s prestige as a luxury car with unequalled value and desirability.<br />
This plan is not intended to supplement the total of regular trim options for speculative<br />
variety or stock purposes. It is, as mentioned above, designed to provide the most discriminating<br />
customer with a means of ordering a non-standard upholstery combination to meet a personal<br />
choice. The order will be handled expeditiously within the limits of manufacturing capacity and<br />
volume of such orders at any given time.<br />
CONQUEST SALES<br />
Because competition cannot match it, the<br />
<strong>Cadillac</strong> salesman should take advantage of<br />
the availability of this custom service to make<br />
"conquest sales" which perhaps could not be<br />
made otherwise.<br />
TIME REQUIRED<br />
Any non-standard order requires special<br />
handling and, therefore, is subject to an understandable<br />
additional waiting period. Its availability<br />
cannot be predicted in advance with the<br />
precision of regular option cars.<br />
Also, the number of special orders on hand<br />
fluctuates which can vary the production time<br />
of the order.<br />
Special orders are released on a "first-come,<br />
first-served" basis. This means there is no opportunity<br />
for shortening the time required for<br />
manufacture.<br />
Completion and delivery of a presold order<br />
in the shortest possible time is the prime objective<br />
of all concerned.<br />
ELDORADO TAKES LONGER<br />
Eldorado upholstery is cut and sewed in the<br />
Detroit Fleetwood plant. However, the body<br />
is now assembled in Ohio.<br />
This entails extra transportation time to<br />
transfer materials between Michigan and Ohio.<br />
It is a factor that will increase the production<br />
time of special Eldorado orders.<br />
ACKNOWLED<strong>GM</strong>ENT OF ORDERS<br />
Special orders are acknowledged with an<br />
estimated production date marked on a reproduced<br />
copy of the order which is returned to<br />
dealers via their zone office.<br />
FOLLOW-UP YOUR ORDER<br />
To be sure that the special order has reached<br />
the Central Office, it is recommended that<br />
dealers follow-up if acknowledgment copy not<br />
received in 10 days.<br />
IT CAN HAPPEN<br />
An order can be overlooked, misplaced and<br />
not forwarded to the Central Office. For these<br />
reasons, the follow-up procedure is important<br />
and recommended.<br />
Due to its custom-oriented manufacturing<br />
methods, <strong>Cadillac</strong> produces more individual<br />
special feature cars than any other <strong>GM</strong> car<br />
division.<br />
X INSTEAD OF 000<br />
A single X mark in the trim space on the<br />
order form now identifies a special interior<br />
order. The usual specifications in the special<br />
features section are continued.<br />
This change is the result of more sophisticated<br />
computer systems which need only one<br />
space instead of the 000 previously required to<br />
identify a special trim.<br />
Double zero (00) is still applicable for<br />
special color orders.<br />
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