EVEREST June, 2013 - California Department of Boating and ...

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Orange County Coastal Regional Sediment Management Plan percent goes to cities (e.g., San Clemente). This money is dedicated to general fund revenues. This rate is consistent with the vast majority of cities/counties in the state though a few cities in Alameda County such as Berkeley ($16.10), Oakland ($16.10) and Piedmont ($14.10) charge significantly higher rates. Although raising the property transfer tax and dedicating some or all of this is possible, it is likely to be less politically feasible than other solutions. 3.8.4 San Clemente Case Study In this section of the report, to examine the funding proposals in more detail, they have been applied to the City of San Clemente as an example. San Clemente, with a population of just over 60,000, is typical of many smaller beach cities in Orange County. It has an active beach, with over two million visitors per year, though its economy has many other facets. Transient Occupancy Taxes Table 3.15 below examines the TOT collections for the City of San Clemente since 2007. King (2001a) found that 57 percent of the hotel TOTs were beach related. Including short term condo rentals this value increases to 62 percent of all TOT revenues. Given this, dedicating some TOT revenues to beaches may be reasonable. Currently San Clemente levies a 10 percent TOT like most other coastal cities in Orange County. A 1 percent increase in the TOT would have netted just over $150,000 in income per year. This is a substantial amount, but much less than the amount necessary to support a large nourishment project. If San Clemente “banks” this revenue it could raise $1 million in just over six years. Doubling the increase to a 2 percent increase would essentially double the revenue (assuming no significant impacts on demand) to $300,000 per year. As the data below indicates hotel revenue was higher in 2008, before the current recession hit, so it is also likely that San Clemente will see some recovery in hotel revenues (and hence TOT) in the coming years. Table 3.15 TOT for San Clemente from 2007 through 2010 YEAR 2007 2008 2009 2010 TOT Base $13,620,150 $14,658,520 $13,096,440 $13,719,370 10% (current) $1,362,015 $1,465,852 $1,309,644 $1,371,937 11% $1,498,217 $1,612,437 $1,440,608 $1,509,131 Effect of 1% increase $149,822 $161,244 $144,061 $150,913 Source: City of San Clemente Everest International Consultants, Inc. 3.74
Orange County Coastal Regional Sediment Management Plan Parking Revenues Table 3.16 presents parking revenues for the City of San Clemente from 2008 through 2010. Overall, San Clemente raised between $1.5 and $1.6 million per year in parking revenues. King (2001a) estimated that 85 percent of the meter fees and 65 percent (roughly 75 percent overall) of the fines are directly related to beach tourism. Increasing parking fees, at least to nonresidents, would also be a way to reduce the “free rider effect” of day-trippers who come to San Clemente’s beaches but spend little money to support the infrastructure. The City raised its parking fees in 2010 by 50% (from $1 per hour to $1.50 per hour, so it is likely that these revenue projections will be significantly higher going forward. Table 3.16 Parking Revenues for San Clemente from 2008 through 2010 REVENUE SOURCE 2008 2009 2010 Parking Violations $516,355 $617,355 $452,666 Parking Meters $694,903 $600,096 $624,377 Parking Permits $118,157 $117,280 $123,160 Total $1,329,415 $1,334,704 $1,200,203 Source: City of San Clemente Table 3.17 shows the revenue that could be raised if the City of San Clemente charged for what is currently free street parking. This estimate assumes that these meters would net $1000 per year in revenue (parking fees and fines net of costs). In such a scenario, San Clemente could raise an additional $702,210 per year. It should be noted that some of the parking spots detailed in Table 3.22 are used by people attending Trestles, and those generally do not utilize San Clemente City services. Table 3.17 Estimated Parking Revenues if Free Parking Converted to Paid BEACH FREE STREET PARKING % AVAILABLE FOR BEACH TOURISM ANNUAL REVENUE ASSUMING $1000 PER METER San Clemente City Beach 816 75 $612,000 San Clemente State Beach 0 n/a Cottons 93 97 $90,210 Total $702,210 Sales Taxes Table 3.18 presents sales tax data for the City of San Clemente. Like most coastal cities in Orange County, the sales tax rate is 6.25 percent, which is low compared to many other cities in Everest International Consultants, Inc. 3.75
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