2001-2003 Catalog - University of Arkansas at Monticello
2001-2003 Catalog - University of Arkansas at Monticello
2001-2003 Catalog - University of Arkansas at Monticello
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154<br />
<strong>Arkansas</strong>-<strong>Monticello</strong><br />
Course Descriptions<br />
MGMT 4683 Str<strong>at</strong>egic Management <strong>of</strong> the Multin<strong>at</strong>ional<br />
Enterprise<br />
3 credits: 3 hours lecture<br />
Corequisite: MGMT 4653<br />
This course applies str<strong>at</strong>egic management theory and<br />
best practice to the oper<strong>at</strong>ion <strong>of</strong> a multin<strong>at</strong>ional<br />
enterprise. Covers intern<strong>at</strong>ional str<strong>at</strong>egies, joint<br />
ventures, str<strong>at</strong>egic alliances, among other topics.<br />
Extensive use <strong>of</strong> cases, all involving intern<strong>at</strong>ional firms.<br />
A computerized intern<strong>at</strong>ional str<strong>at</strong>egic management<br />
simul<strong>at</strong>ion will be used in lieu <strong>of</strong> a course project. To be<br />
taken in last semester <strong>of</strong> program.<br />
MGMT 4693 New Venture Development<br />
3 credits: 3 hours lecture<br />
Prerequisites: Senior Standing, Consent <strong>of</strong> Instructor<br />
Corequisite: MGMT 4653<br />
This course is concerned with the issues, concepts, and<br />
problems <strong>of</strong> developing a new venture, including<br />
financing, planning legal form <strong>of</strong> organiz<strong>at</strong>ion, and<br />
analysis <strong>of</strong> competitors and economic conditions and<br />
other factors. Companies formed in this semester will be<br />
oper<strong>at</strong>ed by the same student teams in the subsequent<br />
semester. Lectures, case analyses, and field exercises.<br />
MGMT 4703 Senior Entrepreneurship Practicum<br />
3 credits: 3 hours lecture<br />
Prerequisites: MGMT 4653, MGMT 4693, Senior<br />
Standing, Consent <strong>of</strong> Instructor<br />
In this course, student teams will cre<strong>at</strong>e and oper<strong>at</strong>e a<br />
new business. The course focuses on the skills required<br />
to oper<strong>at</strong>e a start-up enterprise and on oper<strong>at</strong>ing and<br />
competitive issues and problems. Extensive field<br />
exercises, lecture, case analyses used. All teams will<br />
prepare and present a final report.<br />
MGMT 479V Independent Study in Management<br />
Variable credit<br />
Consult the Independent Study Courses subheading in<br />
the Academic Regul<strong>at</strong>ions section <strong>of</strong> this c<strong>at</strong>alog for<br />
prerequisites and description.<br />
MKT Courses<br />
(Marketing)<br />
MKT 3403 Principles <strong>of</strong> Marketing<br />
3 credits: 3 hours lecture<br />
Prerequisites: ECON 2213 or AGEC 2273; ACCT 2213<br />
Principles and practices <strong>of</strong> marketing with emphasis on<br />
the composition and planning <strong>of</strong> a marketing str<strong>at</strong>egy.<br />
MKT 3443 Selling and Sales Administr<strong>at</strong>ion<br />
3 credits: 3 hours lecture<br />
Prerequisite: MKT 3403<br />
Basic principles <strong>of</strong> salesmanship, background, and<br />
prepar<strong>at</strong>ion for selling, coupled with an emphasis on<br />
hiring, training, compens<strong>at</strong>ing, and motiv<strong>at</strong>ing a sales<br />
force.<br />
MKT 3453 Marketing Communic<strong>at</strong>ion<br />
3 credits: 3 hours lecture<br />
Prerequisite: MKT 3403<br />
Promotional efforts available to marketing management.<br />
Advertising’s role in marketing str<strong>at</strong>egy; advertising as<br />
communic<strong>at</strong>ion; media choice; coordin<strong>at</strong>ion <strong>of</strong> total<br />
promotional effort; measurement <strong>of</strong> promotional<br />
effectiveness.<br />
MKT 3463 Consumer Behavior<br />
3 credits: 3 hours lecture<br />
Prerequisite: MKT 3403, PSY 1013<br />
Theoretical and applied concepts <strong>of</strong> the behavior <strong>of</strong><br />
consumers as they engage in the process <strong>of</strong> evalu<strong>at</strong>ing,<br />
acquiring, and consuming goods and services.<br />
MKT 4623 Marketing Research<br />
3 credits: 3 hours lecture<br />
Prerequisites: MKT 3403, GB 3713<br />
Modern marketing research techniques and their<br />
applic<strong>at</strong>ion by management toward the determin<strong>at</strong>ion <strong>of</strong><br />
a marketing str<strong>at</strong>egy.<br />
MKT 4633 Marketing in a Global Context<br />
3 credits: 3 hours lecture<br />
Prerequisite: MKT 3403<br />
Applic<strong>at</strong>ion <strong>of</strong> basic marketing techniques to multin<strong>at</strong>ional<br />
enterprises. Covers effects <strong>of</strong> cultural, demographic,<br />
and legal and political factors on the marketing<br />
function. Extensive use <strong>of</strong> cases, in-class exercises, and<br />
project(s).<br />
MKT 4643 Retail Management<br />
3 credits: 3 hours lecture<br />
Prerequisite: MKT 3403<br />
Factors leading to efficient retail store oper<strong>at</strong>ions: store<br />
loc<strong>at</strong>ion, buying and selling, advertising and display,<br />
merchandise planning and control, personnel problems,<br />
and retailing policies..<br />
MKT 4663 Marketing Management<br />
3 credits: 3 hours lecture<br />
Prerequisite: 6 hours <strong>of</strong> Marketing<br />
Marketing from the managerial viewpoint; analysis <strong>of</strong> the<br />
functions <strong>of</strong> marketing planning, market opportunity<br />
assessment, and evalu<strong>at</strong>ing and adjusting marketing<br />
effort.
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