2001-2003 Catalog - University of Arkansas at Monticello

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154 Arkansas-Monticello Course Descriptions MGMT 4683 Strategic Management of the Multinational Enterprise 3 credits: 3 hours lecture Corequisite: MGMT 4653 This course applies strategic management theory and best practice to the operation of a multinational enterprise. Covers international strategies, joint ventures, strategic alliances, among other topics. Extensive use of cases, all involving international firms. A computerized international strategic management simulation will be used in lieu of a course project. To be taken in last semester of program. MGMT 4693 New Venture Development 3 credits: 3 hours lecture Prerequisites: Senior Standing, Consent of Instructor Corequisite: MGMT 4653 This course is concerned with the issues, concepts, and problems of developing a new venture, including financing, planning legal form of organization, and analysis of competitors and economic conditions and other factors. Companies formed in this semester will be operated by the same student teams in the subsequent semester. Lectures, case analyses, and field exercises. MGMT 4703 Senior Entrepreneurship Practicum 3 credits: 3 hours lecture Prerequisites: MGMT 4653, MGMT 4693, Senior Standing, Consent of Instructor In this course, student teams will create and operate a new business. The course focuses on the skills required to operate a start-up enterprise and on operating and competitive issues and problems. Extensive field exercises, lecture, case analyses used. All teams will prepare and present a final report. MGMT 479V Independent Study in Management Variable credit Consult the Independent Study Courses subheading in the Academic Regulations section of this catalog for prerequisites and description. MKT Courses (Marketing) MKT 3403 Principles of Marketing 3 credits: 3 hours lecture Prerequisites: ECON 2213 or AGEC 2273; ACCT 2213 Principles and practices of marketing with emphasis on the composition and planning of a marketing strategy. MKT 3443 Selling and Sales Administration 3 credits: 3 hours lecture Prerequisite: MKT 3403 Basic principles of salesmanship, background, and preparation for selling, coupled with an emphasis on hiring, training, compensating, and motivating a sales force. MKT 3453 Marketing Communication 3 credits: 3 hours lecture Prerequisite: MKT 3403 Promotional efforts available to marketing management. Advertising’s role in marketing strategy; advertising as communication; media choice; coordination of total promotional effort; measurement of promotional effectiveness. MKT 3463 Consumer Behavior 3 credits: 3 hours lecture Prerequisite: MKT 3403, PSY 1013 Theoretical and applied concepts of the behavior of consumers as they engage in the process of evaluating, acquiring, and consuming goods and services. MKT 4623 Marketing Research 3 credits: 3 hours lecture Prerequisites: MKT 3403, GB 3713 Modern marketing research techniques and their application by management toward the determination of a marketing strategy. MKT 4633 Marketing in a Global Context 3 credits: 3 hours lecture Prerequisite: MKT 3403 Application of basic marketing techniques to multinational enterprises. Covers effects of cultural, demographic, and legal and political factors on the marketing function. Extensive use of cases, in-class exercises, and project(s). MKT 4643 Retail Management 3 credits: 3 hours lecture Prerequisite: MKT 3403 Factors leading to efficient retail store operations: store location, buying and selling, advertising and display, merchandise planning and control, personnel problems, and retailing policies.. MKT 4663 Marketing Management 3 credits: 3 hours lecture Prerequisite: 6 hours of Marketing Marketing from the managerial viewpoint; analysis of the functions of marketing planning, market opportunity assessment, and evaluating and adjusting marketing effort.
Arkansas-Monticello MKT 479V Independent Study in Marketing Variable credit Consult the Independent Study Courses subheading in the Academic Regulations section of this catalog for prerequisites and description. MLED Courses (Middle Level Education) MLED 2103 Programs and Practices for Middle Schools 3 credits: 3 hours lecture Prerequisite: Admission to the Teacher Education Program Designed to introduce the history of middle school/ junior high, the middle level concept, and current practices and trends of middle level schools to pre-service teachers. MLED 3303 Health and Wellness in the Middle Level Classroom 3 credits: 3 hours lecture Prerequisite: Admission to the Teacher Education Program Designed to provide the pre-service teacher with knowledge of the physical characteristics of the 11-14 year-old by developing appropriate physical activities with a focus on health and wellness. MLED 4503 Middle Level Content-Based Methods 3 credits: 3 hours lecture Prerequisite: Admission to the Teacher Education Program Designed to train pre-service teachers in methods for teaching Language Arts, Social Studies, Science or Mathematics in the middle level classroom. MLED 4513 Teaching and Learning in the Middle Grades 3 credits: 3 hours lecture Prerequisite: Admission to the Teacher Education Program Designed to study advanced methods of instruction, review current research and case studies, and observe and practice components of the middle level concept. MODL Courses (Modern Languages) MODL 4903 Seminar in Teaching Foreign Language 3 credits: 3 hours lecture Evaluation and critique of micro classroom teaching, history of academic discipline, philosophy development, test design and evaluation, and materials for on-site teaching. MUS Courses (Music) Course Descriptions MUS 1012 Introduction to Theory 2 credits: 2 hours lecture Corequisite: MUS 1072 Study in the basic elements of music theory: pitch, notation, rhythm and counting, scales, tonality, key, modes, intervals, transposition, chords, chord inversions, Roman numeral analysis, popular music symbols, cadences, nonharmonic tones, melodic organization. MUS 1023 Theory I 3 credits: 3 hours lecture Prerequisites: MUS 1012 with a “C” or above and MUS 1072 with a “C” or above Corequisite: MUS 1061 Study in the theory of Species Counterpoint, four-part choral writing, analysis of harmonic progressions, dominant sevenths, leading tone seventh, non-dominant seventh, modulation, secondary dominants and leading tones. MUS 1033 Theory II 3 credits: 3 hours lecture Prerequisite: MUS 1023 with a “C” or above Corequisite: MUS 1091 Study in the theory of chromatic harmony including borrowed chords, Neapolitan sixth chords, augmented sixth chords, ninth/eleventh/thirteenth chords, altered dominants and chromatic mediants. Composition in fourvoice choral style. Instrumental and vocal arranging via computer-based notation systems. MUS 1040 Recitals, Concerts, Productions 0 credit: Attendance at recitals, concerts and productions NOTE: Recitals, Concert, Productions must be taken each semester in residence for a total of eight semesters. Course will be graded pass/fail. All music majors are required to attend or participate in divisional recitals plus a minimum of six major recitals, concerts, and productions each semester in residence. May be repeated. MUS 1051 Piano Repertoire 1 credit: 1 hour lecture Survey of keyboard literature from the Renaissance through the twentieth century. MUS 1061 Ear Training and Sight Singing I 1 credit: 2 hours lecture Corequisite: MUS 1023 Sight Singing and dictation of melody, harmony, and rhythm. 155
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2001-2003 Catalog - University of Arkansas at Monticello

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