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English version - Hexagon Composites ASA

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COMROD COMMUNICATION <strong>ASA</strong> – LISTING ON THE OSLO STOCK EXCHANGE<br />

of the product development is performed in close contact with the customers limiting the Company’s<br />

risk related to product development.<br />

2.1.4 Technological competence and key personnel<br />

To be able to meet future plans for development and growth the Company has to maintain a high level<br />

of competence. The Company is dependent on recruitment of personnel with a high level of<br />

competence and that key personnel do not leave the Company or can not easily be replaced.<br />

The Company offers competitive terms of employment and possibilities of development to attract the<br />

best qualified personnel and keep the turnover of key personnel as low as possible.<br />

2.1.5 Competition and strategic choices<br />

The Company’s competitors will always be a possible threat to the Company’s performance. The<br />

Company is experiencing that the competitive arenas for the different product and services have<br />

different characteristics. The competition is in general fragmented and the risk for pressure on prices<br />

and loss of contracts is lower than for example for unilateral strong competition between a limited<br />

number of big international players.<br />

The competitive situation means that high requirements are set with respect to the Company’s Board<br />

and Management and the long-term strategic choices made. The Board and Management’s<br />

competence and ability to make the correct strategic choices can have a significant effect on the<br />

Company’s future financial performance and position.<br />

The products the Company offers consist of increasingly more sophisticated technology, and<br />

development of new technology can make the Company’s products less competitive. It may be<br />

necessary to make considerable additional investments in new technology in order to remain<br />

competitive. As a consequence of this, the Company could lose customers, fail to attract new<br />

customers or incur considerable costs related to maintaining the customer base.<br />

2.1.6 Cost and organisational control<br />

Cost and organisational control are key issues in a period of strong growth. Growth increases the risk<br />

of a higher cost increase than assumed as well as organisational disruption. Growth also requires<br />

development of administrative systems and routines.<br />

2.1.7 Management execution<br />

The planned growth in revenues and profits is partly dependent on management execution of the<br />

Company’s strategy and plans. There is a risk that the management may not succeed in implementing<br />

the Company’s strategy and plans, and consequently may not deliver the expected revenues and<br />

profits.<br />

2.1.8 Delivery<br />

For the Company’s Power operations, manufacturing has been outsourced. There is some risk related<br />

to the timely delivery and the quality of the products that are outsourced.<br />

2.2 Financial risks<br />

The Company has an overall financial strategy which covers management of important financial risk<br />

factors, namely currency, liquidity, interest and credit risk.<br />

The Company does not have any holdings of shares or other financial securities of which the purpose<br />

is to make profit from resale.<br />

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