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English version - Hexagon Composites ASA

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COMROD COMMUNICATION <strong>ASA</strong> – LISTING ON THE OSLO STOCK EXCHANGE<br />

3. Ships and dockyards<br />

Typical customers include:<br />

- Kockums<br />

- HDW<br />

- Ulstein Group, Norway<br />

4. End-users Defence (governments, MODs, different military organisations)<br />

Typical customers include:<br />

- FMV, Sweden<br />

- Kuwait MOD<br />

- GRD, Switzerland<br />

- TamsCo, USA<br />

- US Army<br />

5. Railways<br />

- Railway companies in Europe<br />

- OEM building railways tracks<br />

6. Dedicated applications<br />

- Oil companies (linked to non disclosure agreements)<br />

- Missile manufacturers (linked to non disclosure agreements)<br />

See more information about the Company’s customers in section 5.6.3.<br />

The defence market constitute the most important customer base for the Company, both in terms of the<br />

revenues and the resources spent on development, marketing and sales.<br />

5.6.2 Marketing and distribution<br />

Sales and marketing is an integrated part of the Company’s production plans. The main part of the<br />

products manufactured are a result of direct orders. Direct orders constitute some 80% of the<br />

Company’s revenues. Customer requirements and the subsequent research and development efforts are<br />

at the core of the Company’s production and distribution.<br />

There is a close correlation between R&D, production, engineering, sales and marketing. The key<br />

factor is multi-discipline knowledge, flexibility and a close relationship to the end-users.<br />

Approximately 10 people work with sales and marketing of the Company’s products. In addition the<br />

Company has a number of agents and distributors worldwide who market the Company’s products.<br />

Technical and production personnel from the different subsidiaries support all sales activities. This<br />

also includes demos and field tests where the customer require participation. This is to ensure that the<br />

products are installed and equipped correctly.<br />

The Company mainly delivers products to the defence market, but commercial applications also<br />

constitute an important market segment. The marketing approach and the time to market differs<br />

significantly between the customers within the different areas. Consequently, the description of the<br />

Company’s marketing and distribution efforts are divided into two categories; 1) Defence products<br />

and 2) Commercial products. See also the description of the market in chapter 6.<br />

Defence products<br />

The Defence sector is mainly project driven, and the Company has extensive know-how in terms of<br />

what major projects are being planned in various countries.<br />

The time to market in the defence sector typically takes longer than for commercial products. It may<br />

take six to eight years to secure a contract, and throughout that process the Company often has to go<br />

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