English version - Hexagon Composites ASA
English version - Hexagon Composites ASA
English version - Hexagon Composites ASA
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COMROD COMMUNICATION <strong>ASA</strong> – LISTING ON THE OSLO STOCK EXCHANGE<br />
3. Ships and dockyards<br />
Typical customers include:<br />
- Kockums<br />
- HDW<br />
- Ulstein Group, Norway<br />
4. End-users Defence (governments, MODs, different military organisations)<br />
Typical customers include:<br />
- FMV, Sweden<br />
- Kuwait MOD<br />
- GRD, Switzerland<br />
- TamsCo, USA<br />
- US Army<br />
5. Railways<br />
- Railway companies in Europe<br />
- OEM building railways tracks<br />
6. Dedicated applications<br />
- Oil companies (linked to non disclosure agreements)<br />
- Missile manufacturers (linked to non disclosure agreements)<br />
See more information about the Company’s customers in section 5.6.3.<br />
The defence market constitute the most important customer base for the Company, both in terms of the<br />
revenues and the resources spent on development, marketing and sales.<br />
5.6.2 Marketing and distribution<br />
Sales and marketing is an integrated part of the Company’s production plans. The main part of the<br />
products manufactured are a result of direct orders. Direct orders constitute some 80% of the<br />
Company’s revenues. Customer requirements and the subsequent research and development efforts are<br />
at the core of the Company’s production and distribution.<br />
There is a close correlation between R&D, production, engineering, sales and marketing. The key<br />
factor is multi-discipline knowledge, flexibility and a close relationship to the end-users.<br />
Approximately 10 people work with sales and marketing of the Company’s products. In addition the<br />
Company has a number of agents and distributors worldwide who market the Company’s products.<br />
Technical and production personnel from the different subsidiaries support all sales activities. This<br />
also includes demos and field tests where the customer require participation. This is to ensure that the<br />
products are installed and equipped correctly.<br />
The Company mainly delivers products to the defence market, but commercial applications also<br />
constitute an important market segment. The marketing approach and the time to market differs<br />
significantly between the customers within the different areas. Consequently, the description of the<br />
Company’s marketing and distribution efforts are divided into two categories; 1) Defence products<br />
and 2) Commercial products. See also the description of the market in chapter 6.<br />
Defence products<br />
The Defence sector is mainly project driven, and the Company has extensive know-how in terms of<br />
what major projects are being planned in various countries.<br />
The time to market in the defence sector typically takes longer than for commercial products. It may<br />
take six to eight years to secure a contract, and throughout that process the Company often has to go<br />
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