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Zimbabwe - Overseas Development Institute

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i n such a c t i v i t i e s , <strong>Zimbabwe</strong>an trade has thereby been c u r t a i l e d<br />

and orders worth many hundreds of thousands of d o l l a r s have not<br />

m a t e r i a l i s e d i n s p i t e of <strong>Zimbabwe</strong>an products being p r i c e<br />

competitive.<br />

81. A j o i n t venture of C h i l l i n g t o n s of the United Kingdom and the<br />

Government of Malawi.<br />

82. Another Bulawayo f i r m reports a s i m i l a r problem with<br />

<strong>Zimbabwe</strong>an t i n purchases. In mid-1987, the London p r i c e of t i n<br />

was £4,100 ($11,070) a tonne, but <strong>Zimbabwe</strong>an purchasers had to<br />

pay the l o c a l Kamativi mine the d o m e s t i c a l l y - s e t p r i c e of $18,250<br />

a tonne. However i n t h i s case, "some" discount would be provided<br />

i f the t i n was used i n manufacturing f o r export.<br />

This phenomenon does not always wort: against <strong>Zimbabwe</strong>'s<br />

i n t e r e s t s though. For instance. Metal Box C e n t r a l A f r i c a (the<br />

<strong>Zimbabwe</strong> firm) i s able (at 1987 prices) to produce t i n - p l a t e at<br />

about 30% lower u n i t cost than i t s South A f r i c a n competitors even<br />

though the raw m a t e r i a l used by both <strong>Zimbabwe</strong>an and South A f r i c a n<br />

t i n - p l a t e maimers comes from South A f r i c a ' s s t e e l plant ISCOR.<br />

The reason i s that ISCOR wants to maintain the <strong>Zimbabwe</strong> market<br />

(<strong>Zimbabwe</strong> exports upwards of 15% of i t s output) while Metal Box<br />

South A f r i c a does not b e n e f i t from export discounts for t h e i r<br />

exports.<br />

83. When i t was not p o s s i b l e to export by road to Malawi, Tinto<br />

I n d u s t r i e s r a i l e d t h e i r Malawian exports down to Johannesburg and<br />

a i r - f r e i g h t e d them up to Malawi at an increased landed cost of<br />

40%. In s p i t e of t h i s p r i c e hike, the Malawian market s t i l l<br />

purchased the <strong>Zimbabwe</strong>an product rather than European and f a r<br />

cheaper " a l t e r n a t i v e s " .<br />

84. In the year ended September 1986 t o t a l turnover of Hunyani<br />

was $68.8 mn, up from $39.8 mn i n 1982, with a f t e r tax p r o f i t s<br />

recorded of $$6.9 mn i n 1986 and $2.3 mn i n 1982.<br />

85. Much i s made by Hunyani's management of the rate of i n v e s t ­<br />

ment (ROD as a measure of success i n business. This i s defined<br />

as the p r o f i t a f t e r tax but before extraordinary items expressed<br />

as a percentage of the share of shareholders' eguity. Hunyani's<br />

ROI f o r the year ended September 1986 was 12.42% and over the<br />

whole post-Independence period has f l u c t u a t e d from a low of 4.4%<br />

to a high of 15.8%. The management of the company maintains that<br />

the r a t i o needs to achieve a l e v e l of 25% as a minimum target.<br />

86. Some years a f t e r UDI, the then Rhodesian Government i n t r o ­<br />

duced a u s t e r i t y c i g a r e t t e s onto the l o c a l market and since then<br />

(for over 10 years) no i n t e r n a t i o n a l c i g a r e t t e brands have been<br />

g e n e r a l l y a v a i l a b l e i n <strong>Zimbabwe</strong>. Nonetheless on a regular basis<br />

advertisements•for these i n t e r n a t i o n a l brands (such as Benson and<br />

Hedges) appeared i n the <strong>Zimbabwe</strong>an press and provided the basis<br />

f o r other a d v e r t i s i n g such as at the race course where the<br />

"Benson and Hedges" race remains one of the most p r e s t i g i o u s<br />

events i n the Borrowdale annual r a c i n g<br />

calender.

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