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;Tent 12 Achievement
MI NNKAPOLIS- Northwest Viirli-ty TfHt 12
la thf proud posstv^sor ol il frumed ccrllllcutc
'
from the University of Minnesota expressliiK
jthe Blent Institution's uppreclntlon itnd Kratltude
to It for the establishment of the heart
hospital on the campus, a philanthropic project
which the club conceived iind carried to
successful completion by nilshiK more than
jtHOO.OOO and pledging a minimum iinnuul colllCCtlon
of $25,000.
•BtAGNIFICENT' ACHIEVEMENT
Ray Quinlivo.J. chairman of the University
of Minnesota board of regents, made the
presentation at a gala banquet attended by
nearly 300. including faculty and, medical
fraternity members, state and local dignitaries
and prominent citizens from all walks
of life who assembled to pay tribute to the
ehlb for this achievement for humanity.
Qideon Seymour. Minneapolis Star-Tribune
,?xecutive editor and vice-president, described
le achievement as "magnificent."
The certificate was accepted by Bennle
:er. chief barker, with humility and pride,
will adorn the clubroom walls.
Showmen arc described in the certificate as
dealers in make-believe and hard-headed
jusiness. worldly men, but dreamers of great
Ireams.
The certificate points out that these shownen
"are tough-minded men with hearts of
idness and affection, family men impressed
beauty of childhood, whose guiding star
a little child shall lead them." " It calls
pioneers of humanitarian projects who
imise much and w-ho always exceed their
imises, inspirers and mobilizers of the pub-
I's altruistic impulses, of whom, in the parice
of the entertainment world, it truly can
said, "They deliver.'
In conclusion, there is inscribed on the cericate
the university's deep gratitude.
"In grateful and humble acknowledgement
f their manifold contributions to the well
ing of their community and in deepest
atitude for their crowning achievement, the
fath-breaking and monumental Variety Club
leart hospital, the regents of the University
•t Minnesota this eighth day of December,
952. pledge to the members of Tent 12 their
lUmble and vigilant stewardship." the certifiate
low
concludes.
HEART HOSPITAL OPERATES
Col. William McCraw. Variety International
spresentative. was toastmaster for a brief
rogram of addresses. Dr. Lewis Thomas of
!ie heart hospital told how the institution.
He only one in the United States devoted enirely
to diagnosis and treatment of heart
ilments and research in that field, serves
le nation, the community and the university.
Editor Seymour paid his respects to the
:enerosity of showmen and the debt which the
'ommunity owes to them. Piotestant. Catho-
Ic and Jewish clergymen occupied places at
iie speakers table.
Among exhibitors at the affair were Jack
'"Brien, Tracy; Harvey Thorp, Crosby;
larence Kaake. Duluth; Lowell Smoots,
Ittle Falls; Ed Johnson, Deer River, and
'on Buckley of Redwood Falls, Minn., now
itired, and his wife.
Marlin Skiles will write the music score for
Vhite Lightning," Allied Artists production.
JXOFFICE :: December 20. 1952
J, R, Frueler Renovates and Opens
Old Milwaukee Atlantic
Theatre
Opening nlKht of the new Milwaukr« ,\tlantir Thratr« found the Prenkr famlljr
Kfoup posiHl for the photosraphrr in the theatre lobby. Shown here, left !• rlfhl:
Mrs. Edgar K. H.-immelman. d;iui;htrr of theatre owner John K. Kreuier; her huthand
Edgar K. Ilammelman: the theatre owner, who also owns the ( enturv at Milwaukee;
.Mrs. Loraine h'. Walker, and (liarlotte Itond, Kreuler's KranddaUKhter.
MILWAUKEE—John R. Freuler. former
Hollywood producer-distributor and long-time
showman, has awakened the minds of many a
dubious exhibitor with the recent opening of
his newly renovated Atlantic Theatre here
The opening is his way of showing his faith
in the industry and the theatre with resf)eci
to the future.
The theatre, formerly known as the Mid-
City and prior to this as the old White House,
down through the years wound up as a house
playing outmoded films and drew a lower class
of patronage. Located off the main thoroughfare.
Wisconsin avenue, and in badly rundown
condition, the theatre was the object of plans
for complete remodeling after Freuler took
over the building.
Just as he startled his associates In taking
over the same type of building on Upper
Third street to create the beautiful new Century
Theatre, .so he again accomplished the
seemingly impassible with the new Atlantic.
When dismantling was completed, nothing
but the four walls and roof of the building
remained. Freuler started then from scratch
by installing new seats from American Chair
Co.. drapes from P. H. Albrecht. glass front
from Pittsburgh Plate Glass, illuminated
posters and frames by Poblocki & Sons,
.screening and projection equipment from National
Theatre Supply. Urbanik carpeting.
Vic Manhardt equipment and terrazzo work
by Neidner Tile Co.
The project also included silhouette letters
by Wagner, Enterprise Art glass mirrors and
painting and decorating handled by General
Painters & Decorators.
Murals decorating the auditorium walls and
the refreshment stand were done by Freuler's
State Hosts Football Team
BLAIR. WIS.—Owner Frank Lesmelster of
the State Theatre here, played host recently
to the 1952 football team, coaches, cheerleaders
and faculty members of Blair High
school. The .school's team won five of six
games played in its first season
NC
The elaborate exterior of the oewljr remodeled
.\tlantir Theatre in Milwmukev
presents an imposint picture.
granddaughter Charlotte Bond, who also Is
a talented writer, using as many as seven or
eight pen names when her material winds up
in print.
The over-all color scheme of the theatre Is
peach, rose and green. Although the detail
work was left to the architect, the majority
of the new Innovations found in the theatre
originated from Ideas submitted by the
Freuler family
Tax Collections Drop
NUNNEAPOLIS—Evidence that MlnnesoU
theatre grasses were not so good this November
is found in the internal revenue department
tax collection figures. Federal admissions
tax collections, derived almost entirely
from theatres, totaled $308,000.
83