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Construction Ban Ended; See hOOO New Drive-Ins WASHINGTON The two-year ban on theatre construction will be lifted January 1, and Nathan Golden, film chief of the National Production Authority estimates that at least 1,000 drive-in theatres will be started within a comparatively short time after the controls end. The NPA decision to sever controls on amusements was the brightest news out of Washington for exhibitors and theatre equipment manufacturers and dealers since October 1950 when the ban was first clamped on. Beginning the first of the year, theatre owners will be able to self-authorize five tons of steel of which two tons may be structural shapes and 500 pounds of copper per project per quarter. As prospective builders can buy these amounts each quarter and pyramid them, exhibitors will be able to undertake even the larger drive-in theatres. On the basis of applications which NPA has received in the last two years for permission to build outdoor theatres. Golden believes that at least 1,000 drive-ins will be started almost immediately. The total may even run higher. Self-authorization has been prohibited in the amusement industry under the ban. Although limits are still in effect on the total amount of steel which may be self-authorized in a single quarter, foreign and used steel will be "freely" permitted for theatre use. Golden believes that the five-ton limit per quarter on steel will still present a problem to the theatreman who wants to build an indoor theatre. However, if an exhibitor finds a way of buUding a theatre on the limited steel allowed, there is nothing to stop him from going ahead. He no longer needs to apply for permission to build. Winikus on Coast to Aid 'Moulin Rouge' Opening NEW YORK—Francis M. Winikus, United advertising, publicity and exploitation Ai'tists director, left Monday (15) for the coast to complete promotion plans for the prerelease of "Moulin Rouge" Tuesday (23) in time for consideration for an Academy award. It will play at the Fox Wilshire in Los Angeles. He planned to return Sunday (21). Twelve Variety Tents Elect Chief Barkers KANSAS CITY—Ttt'elve Variety Clubs International tents have elected chief barkers for 1953, with several of them already having installed officers at yearend ceremonies. Those elected are: Albany, Jules Perlmutter; Atlanta, A. B. Padgett; Boston, Walter A. Brown; Chicago, Johnny J. Jones; Cincinnati, Herman Hunt; Cleveland, Hem-y Greenberger; Detroit, Jack Zide; New Haven, Robert EUiano; Memphis, M. H. Brandon; Minneapolis, Bennle Berger; San Francisco, Jesse Levin; Los Angeles, George Bowser. Brandon Films to Blow Up 16mm 'Julius Caesar' NEW YORK—Brandon Films, which is releasing the independently made production of "Julius Caesar," is blowing up the 16mm print to 35mm for release throughout the U.S. The picture recently completed three weeks at the Baronet Theatre, east side art theatre, where special equipment was installed to show the 16mm print on the 35mm screen. December and January dates have been set for the Vagabond Theatre, Hollywood; Clay Theatre, San Francisco; Guild Theatre, Portland, and Little Theatre, Baltimore. Awards to Football Stars NEW YORK—Movietone News has made its own selection of top collegiate football stars of the year and is presenting award certificates to them in ceremonies at their schools, Edmund Reek, newsreel producer, said Tuesday (16 1. Zenith Vote Two Dividends NEW YORK—Directors of Zenith Radio Corp. have voted a dividend of 50 cents and an extra dividend of $1 per share payable December 29 to stockholders of record December 12. 3 De Luxe California Theatres Closed by Phil Isley LOS ANGELES—Three de luxe theatres, each less than three years old and built at a cost of more than $1,400,000, have been closed, it was announced this week by Phil Isley, head of Phil Isley Theatres, who took over their management after they were built by H. J. Griffith. He said the theatres had sustained an operating loss exceeding a million dollars in the three-year period. The theatres are the 1,600-seat La Tijera which is being converted into a bowling alley; the 1,300-seat Imperial and the l,600-.seat California, both of which are up for sale. Commenting on the closings, Isley said: "If all .segments of the Industry had cooperated It would not have been necessary for these beautifully constructed theatres to clo.se their doors to the public. It is downright tragic. Every branch of the industry has suffered, the producers, distributors, exhibitors, the unions and local employes not to mention the press, radio, merchants and civic groups in the community." Isley said: "We were boxed in by two big circuits and the inability to obtain product was the chief reason for the closings The time has come," he commented, "when our government, the film companies and all allied industry must cooperate to keep theatres of this type open. All participating in the prosperity of the film business must make special concessions to keep theatres in operation." Republic Sells 104 Fealures for TV NEW YORK—Republic Pictures has resumed selling backlog pictures for television use. The latest movie involves 104 features produced between 1945 and 1948 and the purchaser is the Columbia Broadcasting System. Columbia network officials disclosed the deal which was made with Hollywood Television Service, Inc., wholly-owned subsidiary of Republic. No westerns are included in the group, but there are a number of musicals, comedies, adventure stories and mysteries. The agreement makes these available to WCBS-TV in New York starting February 1 and other stations owned by CBS are expected to make similar arrangements. Reports are that the New York showings will net RepubUc at least $200,000. TV representatives are pressing hard to get films from other sources. Reports indicate that David O. Selznick has asked $1,000,- OOO for enough of his old films to run 26 weeks. Another report is to the effect that Milton M. Gettinger's proposal for a split of RKO Pictures into two companies and a transfer of the sale of the backlog to Realart was fostered by a well-known film executive who has been active in rounding up films for television during the past two years. Republic's first venture into the TV fiela was a few years back when it sold several Gene Autry films and got into a suit. Ro:. Rogers also sued later and won a decision preventing further use of his pictures withoir his consent. Among the films are: "Northwest Outpost,"; with Nelson Eddy; "Specter of the Rose," with Judith Anderson: "Casanova in Burlesque." starring Joe E. Brown and Jime' Havoc; "Madonna's Secret," with Francis| Lederer, Gail Patrick and Ann Rutherford; "Steppin' in Society," "Scotland Yard Investigator" and "The Cheaters." Italian 'Don CamUlo' Set to Open in N.Y. NEW YORK— "The Little World of Doni Camillo," one of the seven Italian films shown at the Salute to Italian Films week inl October, will open at the Bijou Theatre Jan^ uary 15, following "Hiawatha," Allied ArtistsI picture, which will open December 24 for a holiday run. "Don Camillo," the first of the new I.F.E. Releasing Corp. releases to open in the U.S., was directed by Julien Duvivier and starsi Pernandel and Gino Cervi. "The White Line," Italian picture originally! set for release in the U.S. by Lux Films, willl also be distributed by I.F.E. It is current at both the Cinema Verdi and Baronet theatres. New Ad Valorem Charge Is Levied by Israel NEW YORK—Israel has impo.êd a 20 per, cent ad valorem tax on the New York share of film remittances and has additionally asked \ for a deposit payment, according to word received by the Motion Picture Export Ass'n. Member companies are awaiting full details. They said during the week they would not pick up licenses until clarification is received in writing, but denied that any formal em-' bargo was in effect. pro 26 BOXOFFICE December :; 20, 1952 I
PARAMOUNT SALUTES Hal Wallis j| producer of the picture marked for every boxoffice honor in 1953 . . . tôme Back, Little Sheba M ''Sharp-edged adult drama, honestly brought to the screen." -LOOK MAGAZINE .-;-' 'A cinch for top onors- Hal Wallis' superb production of Sheba," 'Come Back, Little -JIMMY STARR, io% Angeles Herald and Exprets BURT LANCASTER • SHIRLEY BOOTH ii Come Back, Little Sheba Co-starring. TERRY MOORE with Richard Jaeckel • Directed by Daniel Mann Screenplay by Ketti Frings • Based oo the original ploy by William Inge • Produced on the stage by the Theatre Guild
Page 1 and 2: launch Feldmon annivertary drive. L
Page 3 and 4: COSMOUUUN Co\umn'»st Syn dicaêd H
Page 5 and 6: MOTION PICTURES! ^ ^f T PRODUCTION
Page 7 and 8: (OSli I Otnctt: ; Ita : 282 ; TTie
Page 9 and 10: ! without 1 As Hollywood . . Genera
Page 11 and 12: 20th Century-Fox has invested n 00,
Page 13 and 14: Sensation Of The Industry! Ernest H
Page 15 and 16: ecause world acclaimed best-sellers
Page 17 and 18: I I theatre I $33 MILLION IN DAMAGE
Page 19 and 20: PARAMOUNT "^m SALUTES fill Burt Lan
Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
Page 23: eedej PARAMOUNT SALUTES ns tn 5l. T
Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
Page 31 and 32: k HERO! Ot 4 Great American Adventu
Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
Page 37 and 38: ' fully Now '. readers velopments,
Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
Page 41 and 42: A Stction of December 20. 1952 wt T
Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
Page 45 and 46: êss ilinies lo p on 19s piijui M w
Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
Page 51 and 52: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
Page 55 and 56: I k lb ler sens u ptn • Frenttir,
Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
Page 59 and 60: 's ; lolMmj I j • : December 1 ki
Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
Page 63 and 64: NATIONAL PRE-SELLING GUIDE A report
Page 65 and 66: ' NATIONAL PRE-SELLING GUIDE WARNER
Page 67 and 68: «leli»,; 1 n& 'fe, aitivl i'll'Sl
Page 69 and 70: \i% THE SPUT-APCRTURe TEST — THE
Page 71 and 72: ' i . . Moe . . Oscar . . Ike . . M
Page 73 and 74: irideoij,. ^ i Harts A: Sj is »;*:
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ke ffl*-': I ; Meantime ' llolliiuo
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' ' ' DENVER—The ours lOtSlayii;,
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e^' is to? ^' ol Motioi) i icipatio
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I lax «1. Cil. t« inn to link; pe
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, i . . Fletcher . . The ' iroiD Sc
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\l\ THE SPUT-APEKTURE TEST — THE
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lO [Malco and Instates ;ttp i...- b
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\fi THE SPUr-APERTURE TEST —THE M
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i I Bruce . . Leland . Nell from .
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; i ""let, CI ^ K.Roitii(; Hilton.
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. national I I nell. ! Griffith. I
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TtViiKi llcrrv i1iri.sliiiii?j 8 pa
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hi DALLAS iisitit'.'] to w;. m ttli
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I LUBBOCK. , SEASON i.^1 h t Llns T
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I ?i I n on ti: %1* '»!' nesii: %t
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of "more IK 1 iissioiis,S.D5 isiist
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il i iveries I . . Clem iim.-.î.i
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i Mrs. 'Ptii l-poif;;; ' here fc il
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! hlttee, fHenry Greenberger J I ge
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\f% THE SPLIT-APERTURE TEST — THE
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li 1 m* I SPRINGFIELD, *r *Ct i Slo
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»Mk, ' High d(JS I """politj,. *,
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1 I ', ! unit ' BOSTON— I I ment
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m THE SPUr-APBRTURE TEST —THE MOS
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i 7' I the leatre.ir, itanopf-,,, i
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I . Mabel k Add 30 Members MONTREAL
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I [ Arthur i Calhern. tng flMficE(I
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Mu^tttpnUym onolyilt ot lay and tra
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+ Very Good; • Good; ~ Foir; - Po
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Kim 206 REPUBLIC * ii Wallir, . g .
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I 5-29-52 rll Mfel>"*< lliXO By com
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)pinions on Current Productions; Ex
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. aUcago ' ;ikail.ibic > Imnrarice
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Uxt rMton liclunt Jfuiuul 7 Jon. 1
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n THIS IS BOX-OFFICE! It happens on
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;! L Premiere, fox beverly. l. a. ^
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' . B - .-**-- m^ •*'m.3^*0m'^ma^
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. . competitive ^ it ^.|| REVIVE HO
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THE YEAR OF PARAMOUNT'S NEW CONCEPT
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),Mille's "The Cireatest Show On fh
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)ie to the screen widely publicised
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[(vvmanship meet the challenge of (
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Newsreel Is Missed When You Drop It
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1 ,-*' INEW-YEAR-RIGHT TIP I le fac
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^J and 11 fan •^(i^-r. _ ^ hi WHE
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12 FIRST QUARTER RELEASES REACH A H
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7tm}un€€4 FEEL THERE IS NO FINE
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. ceive 1 ; ulwill ' r.tribution %h
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; . : -.t^ w>th HUGH O'BRIAN CAROLE
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The story of a flame named Ruby ...
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•"^y^m \dh\h V^)j fei^dwii^-iiiLi
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'P^VtRAg-p BOXOFFICE BAROMETER Thu
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1 CHESTER FRIEDMAN i^lHL EDITOR HUG
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Merchant and Paper Give Theatre Co-
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Stencils on Sidewalk With Bread Cru
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Navari Bros. Suit Placed On Februar
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. . Ben . . Minor . . Jack Communio
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1 Basil . . Theatres; Clayton Eastm
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, premier . . Division [PHILADELPHI
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! Alaska—Cindy p EWS AND VIEWS OF
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, ... . Francis . . was Invasion' S
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in Parties for Needy Given in St. L
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. . Tony . . The MPTO Grievance Uni
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. . The . . . . The Theatregoers IJ
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inancing of Drive-ins Basy in Minne
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NTS Staffs From Seven Branches Conf
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[ ' HART BEATS IN By HARRY HART TAM
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. . . . Forty-five MEMPHIS Ti;Nr ::
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I iBd I I HERALDS I TELEPHONE . . H
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I I DALLAS—Members . Movietime MA
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î Big D Manager Plays Santa to Chi
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, tof^lcate I Ray . . Louis . . The
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'' I embarrassed >ublic Relations V
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I tig Campaigns Help pombal Xmas Sl
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. . . Eddie . . RKO's . . W. Ir. ii
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Rot. «.t Dillon Krepps Buys 'Siars
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. . Marjie . . . Lester Cattle Town
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. . Shirley . . Miss . . The " lii
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. . Although 'Battle Zone' Is Best
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j QUEBEC—If . . R. isiiQuebec Lea
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. . . John . . Two . . K. . . Notio
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fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
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Para " ' VP •rpr«tlv« onalytit
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. Rep WB "isi pH Very Good; + Good;
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I Mias. C. I^RAMOUNT laf Boora (101
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' (10) 6 . 5-23-52 I li„t ml' ,.C
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.:j ' )pinions on Current Productio
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CO: IDs mlinj OiO- Mdes JWi Mod, ll
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