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\i LETTERS Free Shows Boost Popcorn Sales To BOXOFFICE: We note in BOXOFFICE, issue of November 22 on page 27, that Lee Hofheimer of Columbus, Ohio, is giving free admissions and asking the patrons for justice on the discriminatory and confiscatory tax our Uncle promised to withdraw after the war emergency w'as over, which ended with World War II. He states his gross is very pleasing and will adopt this policy as long as his dear patrons will drop their willing amount in the kitty after the show. Hoping you will pass this little Wednesday and Sunday deal on to our other over-taxburden friends, we have increased our take by giving free shows, double features, serials and some dates three to four cartoons too. And all we ask of the patrons is to buy one box of delicious butter seasoned popcorn, and we really pack the boxes, too! Not only are they pleased with the corn, they come back for the second and thli-d boxes and end up taking some home. We are really helping the farmers who grow this corn, making our patrons happy with good pictures, enjoyment of eating the popcorn, and creating the goodwill of attending our regular admission pictures, which our bankbook shows something has happened since adopting the popcorn deal, and that's our enjoyment of seeing a packed house, and hanging our Standing Room Only sign out every Wednesday anc| Sunday. May this help others to combat the dis-l criminatory and confiscatory tax that Uncl«| Sam has forgotten to discontinue. After ouil everlasting effort in helping him with thei bond drives, the blood banks, our Red Crosil drives, etc., we fell in line with the otheil million sound screens to tell them to votejl While we are trying to make Movies Bettejj Than Ever we have added the same copy t(| Dear Ol' Popcorn day. Leach Theatre, LaFollette, Tenn. N. H. LEACH Film Classics Features Scheduleci for Reissue NEW YORK—Beverly Pictures will disJ tribute 16 former Film Classics featureJ through a deal closed by Milton Gettingeil attorney, with Oliver A. Unger and Herberl Bregstein of Beverly. They will be release
BOXOFFICE BAROMETER Thit chort rccordi the performance ot current ottroctioni in the opening week of thetr firit runt in the 20 key citiei checked Pictures with fewer thon five engogemcnft arc not littcd At new runt are reported, ratingt are added and overoget rc«itcd Computation it in termt of percentage m rclotion to normal grottet at determined by the theatre monagert With 100 per cent 01 "normal/' the figurtt thow the groit roting obove or b«low fhof mork
Page 1 and 2: launch Feldmon annivertary drive. L
Page 3 and 4: COSMOUUUN Co\umn'»st Syn dicaêd H
Page 5 and 6: MOTION PICTURES! ^ ^f T PRODUCTION
Page 7 and 8: (OSli I Otnctt: ; Ita : 282 ; TTie
Page 9 and 10: ! without 1 As Hollywood . . Genera
Page 11 and 12: 20th Century-Fox has invested n 00,
Page 13 and 14: Sensation Of The Industry! Ernest H
Page 15 and 16: ecause world acclaimed best-sellers
Page 17 and 18: I I theatre I $33 MILLION IN DAMAGE
Page 19 and 20: PARAMOUNT "^m SALUTES fill Burt Lan
Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
Page 23 and 24: eedej PARAMOUNT SALUTES ns tn 5l. T
Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
Page 31 and 32: k HERO! Ot 4 Great American Adventu
Page 33: Orric€ or tft PacsiOfor Dear San:
Page 37 and 38: ' fully Now '. readers velopments,
Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
Page 41 and 42: A Stction of December 20. 1952 wt T
Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
Page 45 and 46: êss ilinies lo p on 19s piijui M w
Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
Page 51 and 52: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
Page 55 and 56: I k lb ler sens u ptn • Frenttir,
Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
Page 59 and 60: 's ; lolMmj I j • : December 1 ki
Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
Page 63 and 64: NATIONAL PRE-SELLING GUIDE A report
Page 65 and 66: ' NATIONAL PRE-SELLING GUIDE WARNER
Page 67 and 68: «leli»,; 1 n& 'fe, aitivl i'll'Sl
Page 69 and 70: \i% THE SPUT-APCRTURe TEST — THE
Page 71 and 72: ' i . . Moe . . Oscar . . Ike . . M
Page 73 and 74: irideoij,. ^ i Harts A: Sj is »;*:
Page 75 and 76: ke ffl*-': I ; Meantime ' llolliiuo
Page 77 and 78: ' ' ' DENVER—The ours lOtSlayii;,
Page 79 and 80: e^' is to? ^' ol Motioi) i icipatio
Page 81 and 82: I lax «1. Cil. t« inn to link; pe
Page 83 and 84: , i . . Fletcher . . The ' iroiD Sc
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\l\ THE SPUT-APEKTURE TEST — THE
Page 87 and 88:
lO [Malco and Instates ;ttp i...- b
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\fi THE SPUr-APERTURE TEST —THE M
Page 91 and 92:
i I Bruce . . Leland . Nell from .
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; i ""let, CI ^ K.Roitii(; Hilton.
Page 95 and 96:
. national I I nell. ! Griffith. I
Page 97 and 98:
TtViiKi llcrrv i1iri.sliiiii?j 8 pa
Page 99 and 100:
hi DALLAS iisitit'.'] to w;. m ttli
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I LUBBOCK. , SEASON i.^1 h t Llns T
Page 103 and 104:
I ?i I n on ti: %1* '»!' nesii: %t
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of "more IK 1 iissioiis,S.D5 isiist
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il i iveries I . . Clem iim.-.î.i
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i Mrs. 'Ptii l-poif;;; ' here fc il
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! hlttee, fHenry Greenberger J I ge
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\f% THE SPLIT-APERTURE TEST — THE
Page 115 and 116:
li 1 m* I SPRINGFIELD, *r *Ct i Slo
Page 117 and 118:
»Mk, ' High d(JS I """politj,. *,
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1 I ', ! unit ' BOSTON— I I ment
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m THE SPUr-APBRTURE TEST —THE MOS
Page 123 and 124:
i 7' I the leatre.ir, itanopf-,,, i
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I . Mabel k Add 30 Members MONTREAL
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I [ Arthur i Calhern. tng flMficE(I
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Mu^tttpnUym onolyilt ot lay and tra
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+ Very Good; • Good; ~ Foir; - Po
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Kim 206 REPUBLIC * ii Wallir, . g .
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I 5-29-52 rll Mfel>"*< lliXO By com
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)pinions on Current Productions; Ex
Page 139 and 140:
. aUcago ' ;ikail.ibic > Imnrarice
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Uxt rMton liclunt Jfuiuul 7 Jon. 1
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n THIS IS BOX-OFFICE! It happens on
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;! L Premiere, fox beverly. l. a. ^
Page 147 and 148:
' . B - .-**-- m^ •*'m.3^*0m'^ma^
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. . competitive ^ it ^.|| REVIVE HO
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THE YEAR OF PARAMOUNT'S NEW CONCEPT
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),Mille's "The Cireatest Show On fh
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)ie to the screen widely publicised
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[(vvmanship meet the challenge of (
Page 159 and 160:
Newsreel Is Missed When You Drop It
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1 ,-*' INEW-YEAR-RIGHT TIP I le fac
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^J and 11 fan •^(i^-r. _ ^ hi WHE
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12 FIRST QUARTER RELEASES REACH A H
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7tm}un€€4 FEEL THERE IS NO FINE
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. ceive 1 ; ulwill ' r.tribution %h
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; . : -.t^ w>th HUGH O'BRIAN CAROLE
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The story of a flame named Ruby ...
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•"^y^m \dh\h V^)j fei^dwii^-iiiLi
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'P^VtRAg-p BOXOFFICE BAROMETER Thu
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1 CHESTER FRIEDMAN i^lHL EDITOR HUG
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Merchant and Paper Give Theatre Co-
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Stencils on Sidewalk With Bread Cru
Page 185 and 186:
Navari Bros. Suit Placed On Februar
Page 187 and 188:
. . Ben . . Minor . . Jack Communio
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1 Basil . . Theatres; Clayton Eastm
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, premier . . Division [PHILADELPHI
Page 193 and 194:
! Alaska—Cindy p EWS AND VIEWS OF
Page 195 and 196:
, ... . Francis . . was Invasion' S
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in Parties for Needy Given in St. L
Page 199 and 200:
. . Tony . . The MPTO Grievance Uni
Page 201 and 202:
. . The . . . . The Theatregoers IJ
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inancing of Drive-ins Basy in Minne
Page 205 and 206:
NTS Staffs From Seven Branches Conf
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[ ' HART BEATS IN By HARRY HART TAM
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. . . . Forty-five MEMPHIS Ti;Nr ::
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I iBd I I HERALDS I TELEPHONE . . H
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I I DALLAS—Members . Movietime MA
Page 215 and 216:
î Big D Manager Plays Santa to Chi
Page 217 and 218:
, tof^lcate I Ray . . Louis . . The
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'' I embarrassed >ublic Relations V
Page 221 and 222:
I tig Campaigns Help pombal Xmas Sl
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. . . Eddie . . RKO's . . W. Ir. ii
Page 225 and 226:
Rot. «.t Dillon Krepps Buys 'Siars
Page 227 and 228:
. . Marjie . . . Lester Cattle Town
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. . Shirley . . Miss . . The " lii
Page 231 and 232:
. . Although 'Battle Zone' Is Best
Page 233 and 234:
j QUEBEC—If . . R. isiiQuebec Lea
Page 235 and 236:
. . . John . . Two . . K. . . Notio
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fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
Page 239 and 240:
Para " ' VP •rpr«tlv« onalytit
Page 241 and 242:
. Rep WB "isi pH Very Good; + Good;
Page 243 and 244:
I Mias. C. I^RAMOUNT laf Boora (101
Page 245 and 246:
' (10) 6 . 5-23-52 I li„t ml' ,.C
Page 247 and 248:
.:j ' )pinions on Current Productio
Page 249 and 250:
CO: IDs mlinj OiO- Mdes JWi Mod, ll
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