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iJ'<br />
i<br />
Exhibitors<br />
Are Presented Awards<br />
In U-l Wisconsin Sales Drive<br />
w; - I<br />
.yip<br />
Exhibitors wlio concentrated on Universal product for a seven-week period<br />
(September 14 to November 1) were awarded prizes by Milwaukee's XJ-I Manager<br />
Dave Goldman. The affair was held at the Hotel Schroeder. Pictured around the<br />
gifts are, left to right: Bill McFadzen, U-I booker; Sid Turcr, salesman; winner Nick<br />
Burg, State, Sheboygan; winner Roland Williams, Sun, Brodhead; Al Kuehn, Mode,<br />
Oshkosh; Mrs. Kuehn; Dave Goldman, winner Lauren Husten, Troy, East Troy;<br />
Wally Babcock, Sprague, Elkhorn; winner Paul Nowatske, Vista, Mukwonago; Lew<br />
Breyer, salesman; winner Earl Severson, Oakland, Milwaukee; Bill Schwartz, salesman,<br />
and Orville Peterson and Dick Katz, bookers.<br />
MILWAUKEE—The outgrowth of an idea<br />
conceived by Milwaukee U-I Manager Dave<br />
Goldman and his salesmen and bookers last<br />
fall paid off here when a number of prizes<br />
were awarded to exhibitors at festivities in<br />
the swank Schroeder hotel. The prizes were<br />
tokens of the branch's appreciation of a job<br />
well done by participating exhibitors.<br />
At the time when exchanges u.sually are<br />
working up campaigns to breathe renewed life<br />
into film busine.ss the local U-I family decided<br />
that the exhibitor should be shown some<br />
attention and, after a bit of study, a fullfledged<br />
project was in full bloom.<br />
The task was to inspire exhibitors to concentrate<br />
on U-I product for a seven-week<br />
period from September 16 to November 1,<br />
with prizes to be awarded the winners at the<br />
conclusion of the campaign. Manager, salesmen,<br />
bookers and shippers, along with the<br />
rest of the staff, pitched in and did amazing<br />
work—amazing in that it brought satisfaction<br />
to bbth U-I and the exhibitors.<br />
When the contest was over and the winners<br />
announced, based on the largest number<br />
of U-I films played, the list bore the following<br />
names and awards: Lauren Husten, Troy<br />
Theatre, East Troy, an Evinrude outboard<br />
motor; Nick Burg, Mode, Oshkosh, a Polaroid<br />
camera with complete accessories: Roland<br />
Williams, Sun, Brodhead. carafe and<br />
electric percolator set; Paul Nowatske, Vista,<br />
Mukwonago, Remington electric shaver, and<br />
ilUiQ^<br />
PLAY SAFE...<br />
NEXT TIME USE<br />
]iIS.WA6ASHAVE..CHI0«OI)<br />
UO NINTH tVENUE. NEW VOKK<br />
Earl Severson. who recently took over full<br />
control of the Oakland Theatre, a carving set.<br />
Among the balance of the winners, unable<br />
to attend the prize-award luncheon because<br />
of weather and the press of business were Al<br />
Honthaner, Comet, Milwaukee; Robert Goetz.<br />
Monroe: John O'Connor, Highland, Highland;<br />
Mrs. Arnold Kemp, Lake, Fox Lake;<br />
Dave Weishoff. Juno. Juneau; Don Brown.<br />
Mars. LaFarge. and Sam Miller, Rialto, Gladstone.<br />
Mich.<br />
In giving out the awards. Manager Dave<br />
Goldman paid particular tribute to the effort<br />
put forth by each winner and pointed out<br />
that the gifts were the U-I Milwaukee<br />
family's way of saying, "thank you for a<br />
job well done."<br />
In addition to Goldman, other members of<br />
U-I present were Side Turer, Lew Breyer and<br />
Bill Schwartz, salesmen; Orval Peterson, Bill<br />
McFadzen and Dick Katz, bookers. Also<br />
present was Wally Babcock, representing<br />
exhibitor Dan Kelliher, Sprague Theatre,<br />
Elkhorn, Wis.<br />
Band Box Collects Toys<br />
MASON CITY, IOWA—Admission to the<br />
Band Box Theatre here for a recent Saturday<br />
morning kiddy show was based on the donation<br />
of one used toy. A local toy shop had<br />
a citywide campaign under way to collect<br />
toys to be distributed at a Christmas party<br />
planned for the city's de.serving children. The<br />
shop planned to repair as many broken toys<br />
as possible. The theatre, a Consolidated<br />
Agencies house, is managed by Mrs. Mildred<br />
Wilson.<br />
Jobs at All-Time High<br />
MINNEAPOLIS — The state employment<br />
service has reported that Minneapolis employment<br />
is at an all-time high, '268,040 in<br />
November compared to 266,800 in December<br />
1950. The November increase was 3,300 over<br />
the previous month.<br />
Strong Selling Clicks<br />
In Dull Holiday Period<br />
MINNEAPOLIS—That high-powered showmanship<br />
and exploitation and generous advertising<br />
appropriations aren't wasted on a<br />
worthwhile attraction even in the traditionally<br />
dull two weeks before Christmas period<br />
when stores are open evenings and many people<br />
are busy spending their available funds<br />
cj BraketffJK.<br />
for gifts, was demonstrated here this past<br />
week.<br />
Greatly helped by a terrific selling cam-^t*"<br />
paign, "My Pal Gus" gave Radio City one<br />
of its biggest weeks in months and a gross<br />
that stacked up as really hefty—this at a<br />
time when the boxoffice is supposed to be<br />
nearly dead and not susceptible to any<br />
invigoration.<br />
Minnesota Amusement Co. officials were'<br />
confident the picture was outstanding Ir^<br />
quality and possessed the qualities whicti<br />
would endear it to the public and bring valuable<br />
word-of-mouth, but they were equalljj<br />
certain, because of its title and lack oi!<br />
especially big cast names and advance aC'<br />
claim, that it required the utmost exploli<br />
tion. That's what they gave it—and wil<br />
gratifying boxoffice results in the face of tbi<br />
usual pre-Christmas slump.<br />
Among the stunts employed was a previe'<br />
for 600 educators, followed by a forum discussion<br />
of the picture. In large advance newspaper<br />
ads and on screen trailers the Radi<<br />
City management personally guaranteed<br />
offering's merits and gave it the highest<br />
commendation. The ads also quoted thi<br />
opinions of pleased patrons, giving thi<br />
names and addresses and showing snapshoj<br />
pictures of them.<br />
There also were large gratis newspaper pic<br />
ture spreads, newspaper ads paid for by<br />
local dairy and candy factory, and picti<br />
in the newspapers of children visiting<br />
candy factory where bars named after<br />
film are manufactured.<br />
Ev Seibel and Don Alexander of the MA(<br />
publicity and advertising staff and 20th-:<br />
exploiteers Art Herzog and Chick Evi<br />
merit bows for their bangup job. the indusi<br />
here feels.<br />
ney<br />
jeesi<br />
;a>,ieatiii<br />
at P«'<br />
red Show<br />
cj a man<br />
'loiilanii<br />
oecided<br />
to<br />
tad ten<br />
1<br />
^ri,<br />
Mtln<br />
iDm te th<br />
ii'iive<br />
B falls<br />
here,<br />
fedi<br />
Ike CitB<br />
Sues!<br />
IKCEBLl<br />
3id ffllon<br />
'i suit Clli<br />
iKonDec.<br />
ol tlie t<br />
tithatt<br />
aick in tlii<br />
ffijaied,<br />
sreal st<br />
W to<br />
pa;<br />
ilaijdans<br />
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111(22!:-<br />
ialf of isi<br />
-iliereGf<br />
»4 Ij<br />
! one fi<br />
Tax Return to Theatreman^'""<br />
Ordered by Wis.<br />
:oanlr:;<br />
Judge<br />
iili.te.<br />
ALMA. WIS.—Judge Kenneth S. White C,<br />
Buffalo county circuit court has ordered thi<br />
the city of Alma return to theatre owna^<br />
C. H. and Beulah J. Pi-yce of Alma so)<br />
$278.04 in taxes collected on theii- theatre i<br />
1950. In his ruling, the judge also ordere'<br />
the city to return to the Pryces 5 per (XT.<br />
interest on the amoimt from March 10, 195<br />
The judge ruled thi<br />
and $100 in court costs.<br />
the assessment placed on the theatre in 196i<br />
totaling $26,010, was unreasonable and illega<br />
Theatre Fire Averted<br />
IOWA CITY. IOWA— What might hav '^<br />
been a serious fire was discovered in time<br />
a Sunday morning to prevent any damag:<br />
A leather cap was found burning on to<br />
of a wall light fixture at the Varsity Theat*<br />
about 6:40 a. m., firemen said, and taken out<br />
side before the flames could spread. Tlie caj<br />
apparently had been thrown there by a chili<br />
The lights in the theatre were on at to<br />
time because a janitor was cleaning up.<br />
janitor smelled smoke and called the firemeit<br />
'MDrc<br />
"eapoli<br />
'Pfptsfdl<br />
-* Mir<br />
*! thai<br />
*" Th.<br />
ttttllr<br />
miiiv<br />
* 'fatif<br />
>*l.il.<br />
BOXOFFICE December 20,<br />
1K( ijtr..